Hailey Bieber Declares It's the Summer of "Peachy Beachy" Makeup

Samantha Holender

May 29, 2024 at 6:02 AM·2 min read

When Hailey Bieber drops her “go-to summer, beachy, glowy, bronzy” makeup tutorial, I take notes. The Rhode founder is the queen of an easy-to-execute routine—and lucky for us, she has revealed every single product currently in her lineup.

This little treat came by way of a rare YouTube video titled, “My Peachy Beachy Summer Makeup,” which Bieber posted on May 28. The video kicks off with a bare-faced Bieber applying her namesake Glazing Milk. After all, good makeup starts with great skin prep.

“It’s so glowy and moisturizing and good for the skin barrier without being heavy,” the mom-to-be, who announced she’s expecting her first child earlier this month, shares.

After powering through a Peptide Glazing Fluid application, it was time for Bieber to share her step-by-step makeup routine, which relies heavily on the underpainting technique. Coined by makeup artist Mary Philips, underpainting involves sculpting the face’s contours before foundation. To get the job done, Bieber uses Dolce Glow’s Contour Self-Tanning Sculpt and Glow. “It isn’t just a bronzing wand—it bronzes and has self-tanner,” she says.

Following a quick contour, Bieber whips out her beauty staple: Hourglass Concealer. “It’s so creamy and beautiful,” she confesses. “It melts into my skin and blends so effortlessly.” The models follows it up with the brand’s Hydrating Skin Tint, which Bieber dubs “the perfect thing for summertime,” and Translucent Powder, which helps the model look “glowy, not greasy.”

The finishing touch to a “summer beachy” beauty look is the key—albeit a little mysterious. “I’m gonna go in with this sunburnt bronzy terracotta color first,” Bieber says, hiding the blush from the camera. “The other color I’m going in with has a pinky-orange color.”

While unconfirmed, I’m fairly confident this flush is the result of soon-to-be-released multi-purpose Rhode blushes. Bieber hinted at the product’s release earlier this month.

A post shared by Hailey Rhode Baldwin Bieber
A photo posted by haileybieber on

While fans sadly can’t get their hands on this Rhode newness yet, the rest of the Bieber-approved routine is available right now. Everything you need for a "peachy beachy" summer is listed ahead.