Hannah Bronfman Relaunches HBFIT
Hannah Bronfman has relaunched her website, HBFIT. (Photo: HBFIT)
It’s been just over a year since Hannah Bronfman launched her website, HBFIT, a destination that has began as a place to document Bronfman’s beauty routine, favorite recipes, and fitness goals. Today the site, which was voted the Best Fitness Blog at the 2015 Bloglovin’ Awards, will relaunch as a space for a larger conversations about health, beauty and fitness (the acronym HBFIT will remain in place, but now represent these three key terms). “The biggest takeaway for the rebrand is the shift in focus from Hannah Bronfman’s personal fit journey to everyone who breathes health, beauty, fitness,” says the editorial team at HBFIT, which includes founder Bronfman, director of strategy Ava Donaldson, and editorial director Brooke Wolin.
“Our goal moving forward will be to showcase the incredible community that we have cultivated in the past year,” says the team. Readers can expect features with experts across all verticals, from nutritionists to makeup artists, as well as product and treatment reviews, and an expanded e-commerce platform supported by NMRKT.
A look at the new homepage of HBFIT. (Photo: HBFIT)
The team relied on the feedback from their community when it came to developing and refining their vision for the new site. “We are thrilled that our growing audience is so engaged with our growth process and that they constantly give us feedback of what they want to see more of,” they tell us. The site’s “no bullsh—t approach to health and wellness” will remain the same — which means the Instagrams of workout moves, face mask selfies, and mouthwatering smoothie bowls aren’t going anywhere.
The relaunched site will include expanded health, beauty, and fitness features. (Photo: HBFIT)
As for Bronfman’s role going forward, she will act as editor of the site. “I launched HBFIT to create a platform where I could write longer form content about my wellness journey,” says Bronfman. “Readers can expect a monthly letter from me letting them know what kind of stories they can look forward to! I encourage people to continue sharing their HBFIT journeys with the HBFIT community as I will do the same.”
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