Heinz Debuts New Condiment Inspired by Taylor Swift and Travis Kelce Romance

The Travis KelceTaylor Swift romance craze is real.

After weeks of speculation, the two seemingly confirmed dating rumors as they appeared together for the first time following Kelce's Kansas City Chiefs football game on Sunday, Sept. 24, and now, people simply can't get enough of the new couple's budding connection.

So much so, that even iconic brands have hopped onto the bandwagon—or should we say, the ship—to take advantage of the viral celebrity linkup with limited-time products inspired by the pair.

On Tuesday, Sept. 26, Heinz declared it's entering a "new Era" with the debut of a "Traylor"-inspired condiment: Ketchup and Seemingly Ranch.

<p>Heinz</p>

Heinz

The condiment brand, which is, notably, "Arrowhead Stadium’s supplier of both Ketchup AND Ranch," is creating and releasing 100 (13+87 because Taylor + Travis = 100 ) bottles of limited-edition “Ketchup and Seemingly Ranch” sauce for fans to enjoy food like a true Swiftie.

So, how do condiments have anything to do with Taylor and Travis' public debut?

Well, allow us to explain. While at the sporting event, though many were amused by the "Bad Blood" singer's elation to touchdowns, her bold red lipstick, or her perfectly casual game day 'fit, apparently, a major topic of discussion became her sauce choices after a photo of her plate of food went viral on social media.

The image finds Taylor's chicken tender accompanied by a splash of ketchup next to a white sauce, described as "seemingly ranch."

Heinz has announced an extremely limited number of bottles of the special-edition condiment will be available, and while a release date has yet to be confirmed, the brand invites fans to follow along on social media for more information on the upcoming drop.

Next: Taylor Swift Is Reportedly 'Having Fun' With 'Charming' Travis Kelce