How the Hilton sisters plan to expand their growing fashion and beauty empires

Jillian Ortiz

Sun, March 8, 2020 at 1:31 PM UTC

6 min read

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Though entrepreneurship ran in the family well before they were even born, Paris Hilton and Nicky Hilton Rothschild took it upon themselves to pave their own paths to success from a young age. The sisters shared the story of how they became businesswomen with host, Jill Martin, on the latest episode of "Shop the Stars with Jill Martin."

As teens, the two didn't waste any time getting their first jobs as models. And both credit their parents for giving them the confidence and work ethic to start making their own money before they could even drive.

“I think coming from a family of entrepreneurs it’s just sort of in our DNA, and we had a strong work ethic instilled in us at a very young age," Rothschild told Martin.

Hilton explained, "I feel, actually, very lucky because we do come from a privileged family, but they never spoiled us and always wanted us to make something of ourselves and do something on our own."

Now, the sisters have an impressive array of accolades: Hilton has over 40 retail stores, dozens of fragrances and is a bonafide international DJ. Rothschild has developed 12 fashion lines, a style guide, a shoe collection and started her own family in the midst of all of it.

"It just makes me feel so proud that I’ve worked so hard and created this entire empire on my own," Hilton told Martin on her accomplishments. "Success is something that really drives me in life and I love what I do. I am very passionate about it."

Throw in their millions of social media followers, and it's clear why Martin calls the Hilton sisters the original influencers. And they're not slowing down.

Hilton and Rothschild have even more on the way, from Hilton's new documentary, "This is Paris," to a secret design project, which they're working on together and expected to announce soon.

Both brought their most recent ventures to the "Shop the Stars with Jill Martin" set, including Rothschild's latest shoe collection and Hilton's anti-aging skin care line and 25th fragrance.

The sisters also have special discounts in store for viewers: Score 60% off select products from Hilton's ProD.N.A. skin care line, 34% off her latest fragrance and 25% off of select styles from Rothchild's shoe collaboration with French Sole.

"It's so much fun to make products," said Hilton. "We love being businesswomen and just making things that people really enjoy, and I love that Nicky makes my favorite type of shoes!"

Shop Paris Hilton's new perfume:

Electrify by Paris Hilton for Women

Electrify Eau de Parfum Spray for Women by Paris Hilton

Electrify Eau de Parfum Spray for Women by Paris Hilton $39.95 at Perfumania

Electrify by Paris Hilton for Women, $39.95 (was $60) using code SHOPTHESTARS

Shop Nicky Hilton x French Sole Collaboration:

Nicky Hilton x French Sole Paris Flats

Nicky Hilton x French Sole Paris Flats $123.75 at Nicky Hilton Shoes

Nicky Hilton x French Sole Meow Slippers, $138.75 (was $185) using code SHOPTHESTARS
Nicky Hilton x French Sole Eloise Loafers, $168.75 (was $225) using code SHOPTHESTARS
Nicky Hilton x French Sole Holly Heels, $146.26, (was $195) using code SHOPTHESTARS
Nicky Hilton x French Sole Kathy Flats, $112.50 (was $150) using code SHOPTHESTARS

Shop ProD.N.A.:

ProD.N.A. Advanced Recovery Serum

ProD.N.A. Advanced Recovery Serum $46.00 at ProD.N.A

ProD.N.A. Dual Action Cleansing Gel, $11.60 (was $29) using code SHOPTHESTARS
ProD.N.A. Lift and Firm Eye Cream, $31.20 (was $78) using code SHOPTHESTARS
ProD.N.A. Gold Peel-Off Mask, $18.40 (was $46) using code SHOPTHESTARS
ProD.N.A Unicorn Mist, $11.60 (was $29) using code SHOPTHESTARS

Shop this episode's deals:

Our editors take care to highlight sales and deals on items that we think you’ll enjoy — and at prices we think you’ll like. Shop TODAY has affiliate relationships so we may get a commission if you buy something through our links.

Colorwow Hair Kit

Colorwow Award Winning Kit for Thicker, Fuller Hair

Colorwow Award Winning Kit for Thicker, Fuller Hair $39.95 at Color Wow

Jules Smith Lobster Claw Necklace, $42 (was $70) using code SHOPTHESTARS
Ban.do Travel Accessories, $21.21 to $30.56 (was $24.95 to $35.95) using code SHOPTHESTARS

Shop the "Shop the Stars with Jill Martin" set:

These products were independently selected by the editorial team. Shop TODAY has affiliate relationships so we may get a commission if you buy something through our links.

West Elm Metal Vase

West Elm Foundations Metal Vase in Brass

West Elm Foundations Metal Vase in Brass $14.00 at West Elm

West Elm Hanna Chair, $479 to $679 each (was $599 to $849)
Welford Shag Area Rug, $66 (was $109)
Pottery Barn Delaney Marble Round Coffee Table, $399
Mistana Wasser End Table, $92 (was $189)
Wrought Studio Leitha End Table, $148 (was $297)
Pottery Barn Carter Floor Lamp, $349
Pottery Barn Graydon Table Lamp, $419 to $549
West Elm Embroidered Metallic Ribbon Pillow Cover, $30 (was $44)
West Elm Mongolian Lamb Pillow Covers, $79
West Elm Speckled Throws, $19 (was $39)
Antizer Flameless Candles, $30
West Elm Lacquer Trays, $45 (was $69)
West Elm Orbit Centerpiece Candleholder, $30
West Elm Taper Candles, $12 to $24
West Elm Half Shimmer Silver Candle, $15 to $25 (was $24 to $39)
West Elm Amethyst Sculptures, $59 to $69

Shop Martin's Outfit:

Jill purchased each of these items because she loves them and is not being paid by the brands to promote or mention these products. Shop TODAY has affiliate relationships so we may get a commission if you buy something through our links.