Jennifer Lopez Fronts Intimissimi Campaign for Exclusive ‘This Is Me Now’ Lingerie Capsule
Jennifer Lopez has launched an exclusive capsule collection with the Italian lingerie brand Intimissimi. Titled “This Is Me Now,” the new line, out now, draws inspiration from the pop star’s forthcoming ninth album, which debuts next year.
“The collection’s name encapsulates the essence of [Lopez’s] evolution, self reflection, and embracing her true self,” reads a press release from the brand. “In a remarkable parallel, the lingerie collection artfully weaves these same themes of growth and inner strength into its fabric. The outcome is a lingerie collection that captures the essence of modern sophistication and empowerment.”
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In new photography by Norman Jean Roy, Lopez lounges in several items from the capsule. Consisting of 41 different items, it includes lacy slipdresses, robes, pajama sets, bras, underwear and garter belts in shades of nude, black and emerald. All items from the This Is Me Now collection, priced from $22 to $269, are available to purchase in Intimissimi stores and on its website.
“Lingerie is deeply intimate — it’s an embrace that empowers you to feel free and beautiful,” Lopez said in the statement. “It’s delicate, it’s soft yet reveals the confidence in yourself,” she added, describing her new line.
Lopez made her debut as Intimissimi’s new global ambassador in March when she posed for the brand’s spring and summer 2023 collection.
“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong,” Lopez said at the time.
Launch Gallery: Jennifer Lopez Stars in New Intimissimi 'This Is Me Now' Campaign Photos
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