Jif Announces Its Boldest Flavor Innovation in 10 Years

Jif peanut butter store display.

Jif is releasing a new product that peanut butter fans have already proven to go nuts over.

The household brand revealed on Wednesday, May 1, that it's adding a sweeter spread to its lineup of nut butter, which it described as its "biggest flavor innovation in 10 years," seemingly hinting at the 2014 release of Jif's tub of Whipped Peanut Butter and S'mores.

While there's no marshmallow or graham cracker flavor in its latest release, the new addition would likely be lip-smacking delicious on both. Now introducing: Jif Peanut Butter & Chocolate.

Said to be similar to other cocoa spreads (like Nutella), Jif's version uses peanut butter instead of hazelnut. It also contains "50 percent less sugar than the leading hazelnut spread with cocoa," according to a press release.

While you may not want to use this in your peanut butter and jelly sandwiches, we're told it's great as a dip for fruits and pretzels or as a topping on your waffles, pancakes, French toast and even oatmeal!

Related: Jell-O Debuts First-Of-Its-Kind Treat and First New Flavor in 5 Years

Amazon shoppers will notice that Jif Peanut Butter & Chocolate Flavored Spread is listed on the online retail platform in Jar (15oz) and To-Go Cups (1.1 oz), but it's already sold out.

Those looking to find it at their local grocery store will have to keep their eyes open for it, as the new product will roll out to all major national and regional retailers throughout the spring and summer.

"Jif Peanut Butter & Chocolate Flavored Spread combines the irresistible deliciousness of Jif Peanut Butter that our fans love with the sweet flavor of chocolate, striking the perfect balance of salty and sweet," said Nicole Massey, VP of marketing at Jif's parent company, J.M. Smucker Co., in a statement. "It's lower in sugar, making it a permissible indulgence that can transform a simple snack into a mouthwatering treat in no time at all."

So far, spring 2024 has been treating foodies well, as Jell-O, Girl Scouts, Doritos and even Velveeta have all announced innovative new flavors and additions that will be hitting shelves shortly if they haven't already.

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