Kate Moss’ Cosmoss Launches in the US
Kate Moss’ career took off in the U.S., and she is hoping for the same effect with her beauty and wellness brand Cosmoss, which launches Stateside this week.
“My career began at JFK airport, so I am excited Cosmoss has now landed and is ready to share with you all in the U.S.,” said the supermodel turned entrepreneur, referring to when she was scouted by Storm model agent Sarah Doukas at the New York airport in the ’90s on the way home from a vacation with her father.
More from WWD
After decades of being the face of numerous brands, Moss launched Cosmoss in the U.K. in September 2022 with six products: The Sacred Mist fragrance, which has notes of orange flower, bergamot, jasmine and tuberose; The Golden Nectar CBD & Pro-Collagen Oil; Face Cream; Face Cleanser; Dawn Tea made with hibiscus flower, rosemary leaf, bay leaf and ginger root; and Dusk Tea made with chamomile flower, fennel fruit, lemongrass herb and ginger root.
Since then, Cosmoss has expanded into spas, wellness retreats and retailers in the U.K., Ireland, France and across Europe, including its most recent launch in Germany. And in September, it launched Fragrance Free Face Cream and Fragrance Free Face Cleanser, Sacred Mist 30ml travel size and the Love Letters Book of Affirmations.
“Cosmoss is very personal to me, I wanted to create something I believed in, something that I could share. I wanted the ingredients to be as natural as possible, to create something spiritual and soulful. Cosmoss is a brand with rituals, not rules; I’ve created wellness my way, for soul and senses,” Moss explained.
Now, the brand will be available Wednesday for purchase in the U.S. via Cosmoss’ website, with prices ranging from $25 to $250.
“America has always been a key part of our vision for Cosmoss, so we are very excited to launch with the U.S. audience ahead of the holiday season to bring a new take on wellness, curated and created by Kate,” said Pawel Walicki, Cosmoss chief executive officer.
Other famous faces with beauty and wellness brands include Scarlett Johansson, Pharrell Williams, Naomi Watts, Ashley Tisdale and Miranda Kerr.
In addition to Cosmoss, Moss recently returned as the creative director of Diet Coke, having been announced as the face of the carbonated beverage last year to celebrate its 40th anniversary, showcasing the supermodel in outfits inspired by the 11:30 Diet Coke Break ads from the ‘90s. She also runs her own talent agency, Kate Moss Agency, with a roster that includes Moss’ daughter Lila, Stella Maxwell, Rita Ora and Jordan Barrett.
Best of WWD
Solve the daily Crossword
