Kate Spade New York and Heinz Unveil Ketchup-inspired Capsule Collection
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Kate Spade New York is getting a taste of the condiments industry with its latest collaboration. The brand has partnered with Heinz on a limited-edition collection inspired by ketchup.
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The capsule features totes, pouches, small leather goods, ready-to-wear T-shirts, footwear, keychains, phone cases and more inspired by Heinz’s iconography and ketchup red color. Prices range from $45 to $398.
“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic Kate Spade New York brand to pay homage to the beloved Heinz brand,” said Megan Lang, head of global Heinz brand communications and creativity, via statement. “Kate Spade New York shares many values with Heinz — from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans. In return, both brands have incredibly loyal fan bases that transcend generations. At Heinz, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so.”
The collection is available for purchase at select Kate Spade New York stores, select department stores and wholesale locations and online at katespade.com in global markets, including China, Europe, Japan, North America and Southeast Asia.
“At Kate Spade New York, we believe in exploring the journey of self-expression through style in a fun, unexpected ways,” said Jennifer Lyu, senior vice president and head of design at Kate Spade New York. “It’s the thoughtful details that bring this collection with Heinz to life — from the embellishments on the T-shirt and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season. I’m excited for customers across generations to experience a little piece of the magic we created with Heinz.”
Kate Spade New York has previously collaborated with Starbucks, Disney, Clinique and Urban Outfitters, among other brands.
Kate Spade New York x Heinz Capsule Collection [PHOTOS]
Launch Gallery: Kate Spade New York x Heinz Capsule Collection [PHOTOS]
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