New Kellogg's Cereal Wants You to Just Add Water to the Bowl
It's the new and improved way to eat breakfast on-the-go!
Have you ever wanted cereal while on-the-go, but you weren't able to get your hands on any milk and eating it dry was simply not an option? Well, Kellogg's is here with a new innovative way to help those who are constantly on the move enjoy a bowl of cereal.
Kellogg's is introducing new "Insta-bowls" that only require water, allowing cereal-lovers to finally enjoy a delicious bowl of cereal anywhere and anytime.
Each portable bowl comes pre-portioned with the perfect amount of cereal and instantized milk. All you have to do is add cold water to the fill line and stir it up to create real milk!
The list of cereals that are a part of the new Kellogg's Insta-bowls lineup includes Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch.
"In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life's everyday curve balls prevent traditional sit-down meals," said Kellogg's Marketing Director, Chris Stolsky.
He continued, "We created Kellogg's Instabowls as an easy solution for the 'anytime cereal break' so you can now bring your favorite Kellogg's cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up."
The official Kellogg's Instagram took to their page to show just how it works!
"This NEW on-the-go offering lets you enjoy your favorite cereal anytime, anywhere! It’s as easy as adding cold water and stir to instantly enjoy with real milk! Cerealously!" the brand captioned the post.
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According to Kellogg's press release, fans were raving about the latest innovation as they thought it was "[easier] to grab a bottle of water or find water than make sure that I have milk. Easy to store. Easy to travel with – and kids love it."
Kellogg's Insta-bowls can currently be found at Walmart in the cereal aisle for a retail price of $1.98 per bowl. The company also has plans to roll out the product at additional retailers nationwide.
Visit Kelloggs.com to find Kellogg's Insta-Bowls at a store near you!
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