Kellogg's Debuts Questionable Dessert-Inspired Cereal Flavor

Even the biggest cereal enthusiasts haven't tried one like this.

Kellogg's has unveiled a brand new ICEE cereal, allowing fans of the frozen treat to have it for breakfast.

The cereal is inspired by the cherry and blue raspberry flavors, capturing that sugary goodness in colorful pebbles. Not only does it taste like the ICEE, but it's also said to feel like one.

In a press release, it was revealed that the cereal uses "an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE." It also claims to transform your milk into "a tasty, slurp-worthy treat."

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When Kellogg's announced the collaboration on social media, the product was met with polarizing comments. Some believed it was too unhealthy for Kellogg's, as the brand is known for its healthier cereal options. Others were curious enough to consider trying it out.

This isn't the only time ICEE has combined the frozen treat with other delicious snacks. In 2022, the company launched ICEE Sandwich Crème Filled Cookies. The Oreo-like cookies were available in cherry and blue raspberry, with the filling sandwiched between two vanilla wafers. The cookies were exclusively available at the supermarket chain Kroger.

Not every ICEE venture has been chockfull of sugar, though. The brand also put out Zero Calorie Liquid Water Enhancer Flavor Drops in both of the iconic ICEE flavors. With no calories and zero sugar, it became a health-conscious way of enjoying the nostalgia-filled taste of ICEEs without any worries.

The ICEE-flavored cereal is now available nationwide.