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Martha Stewart Living

KitchenAid Launched Their 2020 Color of the Year, and It's a Bright One!

Kelly Vaughan
2 min read

While most people only have room for one stand mixer on their kitchen counters, that doesn't mean that we don't want KitchenAid products in every color of the rainbow. From classic cherry red to matte rose and ice blue, the brand's colorful collection of kitchen appliances are coveted by home cooks everywhere. Their most popular colors to date are bright pink, aqua sky, pistachio, white, and chrome. But why stop there? KitchenAid has just added yet another hue to their collection that simply says spring. KitchenAid's 2020 color of the year is "Kyoto Glow," a muted yellow-green shade, which was inspired by the culture and city of Kyoto, Japan. The color is designed to promote wellness, a sense of balance, optimism, and as always, a joy for cooking.

"Kyoto Glow not only turns the kitchen into a rejuvenating sanctuary to recharge and replenish by energizing makers but also embodies an emerging global culture of self-care," said Jon Bellante, KitchenAid Global Marketing Director, in a statement. "The color was chosen to inspire makers around the world to nourish creativity and take part in immersive wellness in their culinary journey and beyond."

Related: KitchenAid Now Offers Customized Stand Mixers, and They're Here Just in Time for Holiday Gifting and Baking

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The city of Kyoto is a cultural hub in Japan known for its gardens and temples. Kaiseki dining, a type of art form that balances taste, texture, appearance, and color, is also popular in the city. From homemade basil pesto to green smoothies to spinach pasta, KitchenAid products will help you to create food at home that tastes good and feels good—and just so happens to match this lively color.

Kyoto Glow is available in KitchenAid's Artisan Series 5 Quart Tilt-Head ($299.99, macys.com) and K400 Blender ($209.95, williams-sonoma.com). So, whether you're building a wedding registry or want to upgrade your kitchen appliances, consider adding this lush shade to your countertop and turn your kitchen into a total sanctuary.

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