Lainey Wilson Stars in Wrangler’s Fall Campaign

Lainey Wilson’s bohemian-meets-rockstar style is on display in Wrangler’s new campaign.

The Kontoor Brands-owned label on Wednesday released its Fall/Winter 2023 campaign images with the reigning CMA Female Vocalist of the Year.

More from Sourcing Journal

• Wrangler Named the Official Jeans of the Dallas Cowboys

• Wrangler and Mini Rodini Unveil Retro Kids' Denim

• Guess Taps Georgina Rodriguez for Fall Campaign

Seen in a cozy cabin, rustic farm and snowy field, the “Triple Tigers” chart-topper wears key pieces from Wrangler’s F/W ’23 in the campaign. Highlights include a denim vest, sherpa-lined denim jacket, zip-up black jumpsuit, printed bootcut jeans, trumpet jeans and velvet flare trousers—Wilson’s signature silhouette. They’re styled with stage-ready items like retro-print Western shirts and fringe jackets.

Describing Wilson as “most recognized female artist in recent country music history,” Holly Wheeler, Wrangler vice president global marketing, said the partnership furthers Wrangler’s connection to country music greats.

In May, the heritage brand announced a multi-year collaboration with the “Bell Bottom Country” crooner that spans campaigns and social media content. As part of the partnership, Wilson will also wear Wrangler denim exclusively on stage and at select meet-and-greet appearances. Additionally, a Wrangler x Lainey Wilson capsule collection will launch in Fall 2024.

At the time of the announcement, Wilson said “nothing” feels more like home “than a pair of Wrangler jeans” and described the partnership as a “perfect fit.”

Wilson will also star in Wrangler’s Spring/Summer 2024 campaign.

Click here to read the full article.