Lane Crawford Is Bringing Italian Sartorial Flair to Hong Kong With Pitti Immagine Uomo
LONDON — The Hong Kong-based upscale department store Lane Crawford is bringing Italian sartorial savoir-faire to the special administrative region of China via an exclusive partnership with Pitti Immagine Uomo, organizer of the biannual men’s trade show in Florence.
Pitti Immagine Uomo will select Italian fashion and accessories brands under three themes: fantastic classic, futuro maschile, and “I go out,” between Sept. 20 and Oct. 8 at the Lane Crawford store in the IFC mall.
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The showcase will continue afterward at the Lane Crawford store on Canton Road, which is on the neighboring Kowloon side, from Oct. 4 to early November.
Billed as a celebration of Italian craftsmanship, menswear technology and an eye for coveted style, customers will be invited to shop these brands via pop-ups, many of which offer customization.
Between Sept. 20 and 22, for example, brands including Brunello Cucinelli, Borsalino, Doucal’s, Eton Shirts, Fox Umbrellas, Herno, Piacenza 1733 and Stefanobigi will provide made-to-order and personalization services at Lane Crawford IFC.
During the weekend of Oct. 4 to 6, meanwhile, customers can expect events presented in collaboration with the J-Quality Factory Brand Project, which was established in 2015 by the Ministry of Economy, Trade and Industry and the Japan Apparel Fashion Industry Council to revitalize the production areas of the sector in Japan.
Featured events will include a talk with Hirofumi Kurino, cofounder of fashion retailer United Arrows; stylist sessions with Japanese stylist Hiroshi Ozawa; a made-to-measure workshop hosted by Japanese suitmaker Sunline, and more.
Seville Chow, senior vice president of fashion merchandising at Lane Crawford, said the partnership is a response to customers’ rising curiosity around fabric, fit, design and the “making of” process.
“Our client’s lifestyle is evolving. They have shifted from suits to wardrobe dressing such as blousons, unlined soft jackets and relaxed-fit trousers. They enjoy incorporating elements like sporty design and technological/engineered garments as part of their wardrobe. We see many of our tailoring brand partners expanding their collection offer from traditional suits to lifestyle categories, which gives our clients more options in the mix-and-match that fit their on- and off-duty lifestyle,” Chow said.
“Through this collaboration, we aim to introduce a new sartorial interpretation of craftsmanship, construction, and quality to our Hong Kong community, and invite them to experience the energy, passion, and dedication of this fair for themselves,” she added.
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