The Latest Lip Launches From Female-founded Brands — From Tinted Balms to Oils to Glosses

Long live lip — that’s the resounding message of the last few years.

The category saw double-digit growth during the first half of 2024, per Circana, and while lip treatments and glosses may have been all the rage this time last year, now it’s balms and oils, too, driving the segment’s hype. Here, the newest offerings.

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