This Latina designer makes hating Donald Trump fashionable
Patty Delgado, 27, launched her Latinx-inspired fashion line Hija de Tu Madre (Daughter of Your Mother) two years ago with this special “virgencita” jacket.
Indeed, she drew from some divine inspiration: Mexico’s Virgin of Guadalupe. Delgado’s burgeoning fashion line started with a vintage denim jacket; she added a bedazzled interpretation of the virgin on the back — and two hours later the “virgencita” jacket was born. “I wanted to create apparel that is the perfect depiction of my cultural intersection. What’s more American than denim? And what’s more Mexican than la Virgen de Guadalupe?” Delgado told Yahoo.
Cultura pa las chiquitas 💖 #virgencitajacket
A post shared by Hija de tu Madre (@hijadetumadre) on Jul 19, 2018 at 1:06pm PDT
Delgado’s work is all about honoring her Latina heritage. “La Virgen just means so much to immigrants, especially Mexican immigrants coming from Mexico … and is this big symbol of home for me.” The “virgencita” jacket took off, and her side-hustle quickly turned into a full-time gig. She now has 10 different versions of the jacket. “I really wanted to appeal to a woman that was really proud to be Latina,” Delgado explained.
One style is a colorful homage to Mexican artist and feminist icon Frida Kahlo. Another is the popular bandera line that lets you proudly rock your country’s flag. These range in price from $150 to $165 and can be ordered exclusively on Delgado’s website “Hija de Tu Madre.”
If you spend your morning commutes singing “bidi bidi bom bom” at the top of your lungs (and you know you do), there’s even a Selena-inspired “Baila Esta Cumbia” design.
These expensive, these is red bottoms, these is Cumbia shoes 👠 ?
A post shared by Hija de tu Madre (@hijadetumadre) on Jul 24, 2018 at 7:37pm PDT
Delgado has over 30 items on her site, including a mercado bag, phone cases, socks, and jewelry. One of her most popular accessories are the controversial “F*** Trump” hoop earrings. For Delgado, the design was personal. “I think it was a great way for me to kind of just cope with my own political frustration as well as build community with like-minded women who had similar political sentiments as me, and it was a good way to make a statement with a simple gold hoop.” A percentage of the sales goes to organizations that help undocumented youth.
“My biggest inspiration is my upbringing. I pull a lot from the phrases and images that I grew up seeing at home, in my community, and in my neighborhood.”
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