Level Up Your Wash-Day Routine With These Black-Owned Brands

Black women have a very specific set of needs when it comes to haircare—and for way too long, there's been a major gap in the market for products that actually target our hair. Now, there's no shortage of cleansers, conditioners, and stylers from Black-owned hair brands that are whipped up to hydrate and protect our textured curls. Oh, and while many of these brands are marketed towards Black people specifically, they also offer products and formulas that work on all hair types. So whether you're looking for a hair serum that'll seal your ends or a cream that'll define the hell out of your curls, you've come to the right place. Ahead, the 25 best Black-owned hair products (think: leave-ins, oils, and detangling sprays) that'll have your hair living its best life.