Levi’s Expands Tech Pant Program for Fall
Levi’s Fall/Winter 2024 collection has arrived in stores, and it includes several new fits.
Leveraging its heritage in denim design and innovation, the brand aims to showcase a range of fresh silhouettes for men and women that blend comfort, style and versatility.
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Following a Spring/Summer 2024 women’s collection that was dense with baggy and wide-leg jeans, Levi’s continues to cater to consumers’ renewed appetite for looser denim.
The latest fit for women is the XL Straight, a wide-leg style with a mid-rise and loose fit through the hip and thigh. The jean is made with 14 oz. cotton denim and is available in an array of washes from a light wash with a ripped knee to dark indigo and black. The XL Straight also comes with a removable self-belt.
Utility and comfort have influence over Levi’s new fits for men.
The 555 Relaxed Straight jeans are based on the roomy straight cuts popular in the ’90s. Offered in a range of clean washes and a utility-inspired fit, the jeans sit at the waist, stack at the hem, and remain relaxed through the seat and thigh.
The brand is also building on the success of its newly created Levi’s Tech program.
The new 511 Tech Pant and XX Chino Tech Pant take slight adjustments to the rise of their base silhouettes, the 511 Slim Fit and XX Chino Standard, for better coverage when in an active stance, the brand stated.
The 100 percent polyester pants provide moisture-wicking, quick-drying and reliable sun protection. Each fit has a secure zip pocket on the wearer’s right back pocket for easy storage while on the move.
The tech pants are available in classic utilitarian hues like olive, brown, black and charred gray.
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