Loewe and On Update the Cloudtilt Sneaker in a Range of Autumnal Colors For Latest Collab
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Loewe‘s ongoing partnership with On is back with another release.
For the brands’ sixth capsule, the LVMH-owned Spanish luxury house and the equally ascending Swiss athletic brand are focusing on the Cloudtilt sneaker with a new range of fall colors.
For this collection, the popular sneaker silhouette appears in new autumnal colorways like dark sand, orange and cherry (women only), alongside a continued offering of all black, all white, sand, lime green and khaki green.
The sneaker features knitted mesh sock upper, speed laces, and silver logos as well as a CloudTecò Phase midsole, which is constructed from high-rebound, ultra-light foam for comfort and cushioning. The limited-edition style retails for $490.
The newest drop follows a steady seasonal cadence of releases from the two brands. In May, the duo released a collection featuring an update to the Cloudtilt, with the launch of the Cloudtilt 2.0. The sneaker, which was singled out as the hottest shoe on Lyst’s second quarter ranking in July, featured a multi-layer upper composed of performance mesh and woven textiles, and enhancements such as rubber toe-guards, extra padding on the tongue and shoe collar, and a branded heel loop.
The May release also saw the first apparel collection from the ongoing collaboration. The offering included a range of performance tops, T-shirts and tanks as well as technical bottoms, insulated parkas, puffers and vests.
In addition to On’s current tie-up with Loewe, the Swiss active brand has steadily pushed further into the fashion sphere by signing influential public figures like Zendaya and FKA Twigs to its roster.
These moves have contributed to On’s earnings winning streak. In August, On Holding had another stellar quarter, reporting record net sales of 567.7 million Swiss francs in Q2, up 27.8 percent from the same period a year ago.
Over the last 12 months, On has achieved net sales of over 2 billion Swiss francs.
The latest Loewe x On drop is now available in stores and online.
Launch Gallery: Loewe x On Launches Latest Collab Featuring the Cloudtilt Sneaker, PHOTOS
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