A Look at Naomi Osaka’s Fashion and Beauty Deals
Naomi Osaka has proven that her star power extends well beyond the tennis court.
The 23-year-old three-time Grand Slam winner, who is ranked third in the world, has become a favorite in the fashion and beauty worlds since she entered the spotlight after defeating Serena Williams at the U.S. Open in 2018, earning her first Grand Slam title.
More from WWD
Osaka isn’t just celebrated for her street-style-meets-athleisure aesthetic, but also for how she employs fashion to make a larger statement. The tennis star, who is Haitian and Japanese, was praised in the summer for her support of the Black Lives Matter movement during the U.S. Open when she wore a different face mask each day displaying the names of unarmed Black people who have been killed by police officers, including Breonna Taylor, Elijah McClain, Trayvon Martin and others.
Here, WWD looks at six of Osaka’s major fashion and beauty deals. Read on for more.
Louis Vuitton tapped Osaka as a brand ambassador on Jan. 11, marking the first time the design house has looked to a professional athlete for an ambassador role. Osaka will appear in the brand’s spring 2021 fashion campaign photographed by Louis Vuitton artistic director of women’s collections, Nicolas Ghesquière.
Osaka shared the news on her Instagram, writing: “Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it’s kinda been a tradition since. Do I call this a full circle moment? Yes.”
After rumors that Osaka was partnering with Adidas, it was revealed in April 2019 that the tennis player would instead be teaming with Nike for one of the brand’s many athlete partnerships.
Osaka worked with Nike to release her first apparel collection in November, which is an ode to her Haitian, Japanese and American heritages. The collection included athletic pieces such as T-shirts, sweatshirts, polo shirts, shorts and fanny packs designed with Osaka’s own logo and a camouflage print in an orange and green color way.
Adeam
Osaka made another foray into fashion design last year by teaming with Adeam creative director Hanako Maeda to help create pieces for the designer’s fall 2020 collection.
Osaka and Maeda were inspired by their Japanese heritage for the pieces. The tennis star sent the fashion designer her own sketches for the designs and worked closely with Maeda to create the capsule collection of shirtdresses and knit sweaters.
“Naomi is an amazing female role model, not just on the court but off the court as well,” Maeda said in an interview with WWD in September. “It’s wonderful that she is using her fame for a social cause. For a lot of people with the kind of influence that Naomi has, it can be difficult to take the extra step. It’s commendable that she’s not afraid to do that. Having her support has been amazing.”
Osaka and Nike partnered up with Comme des Gar?ons in December to design a new Nike Blazer sneaker. The sneaker is designed in a neutral colorway featuring graphic writing that reads Osaka’s and the brand’s names. The style includes Osaka’s own signature and the phrase “Home Is Where the Heart Is” written in her handwriting.
Osaka’s relationship with Comme des Gar?ons dates back to her first U.S. Open win in 2017, when the Japanese brand dressed her for her championship photo op.
Strathberry
Osaka rounded out her year of fashion collaborations last year with a limited-edition collection of handbags with Scottish accessories brand, Strathberry. The collection included small color-blocked leather handbags and wallets.
Japanese beauty company, Shiseido, tapped Osaka in 2018 to serve as the face of BareMinerals and sunscreen brand Anessa. The appointment was monumental in the beauty industry as it was a win for inclusivity and diversity in the Japanese beauty market that typically spotlights fair-skinned models.
Read more here:
10 Athletes Who Designed Fashion Lines
A Look at Tennis’ Lasting Influence on Fashion
Naomi Osaka Exits Tennis Tournament Over Racial Injustice
WATCH: Inside Louis Vuitton’s Men’s Fall 2020 Show
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
