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Louis Vuitton Highlights Pharrell’s Spring 2024 Mens’ Collection with Golden Pop-Ups, Speedy Bags & Star-Studded Parties

Aaron Royce
3 min read

Louis Vuitton is entering a gilded age in 2024 — and literally so, thanks to its new pop-up celebrating Pharrell Williams’ debut menswear collection.

The French luxury brand’s latest project, debuting in both its Soho and West Hollywood boutiques, features a display of Pharrell’s spring ’24 men’s line — including clothing, shoes, bags and accessories — beneath a golden replica of the Pont Neuf bridge in Paris, where the collection’s viral show took place in June 2023. The Soho location — which includes a second, appointment-only store with a secret room showcasing Vuitton’s new Speedy bags — and West Hollywood store will include a second Feb. 8 drop before the concept closes in March.

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Louis Vuitton’s spring 2024 menswear pop-up in its West Hollywood boutique.Courtesy of Louis Vuitton

For the international set, limited-edition displays will also be held at Selfridges in London, the Louis Vuitton “Résidence éphémère” in Paris and a Vuitton pop-up space in Dosan in Seoul, South Korea.

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The concept was celebrated on the East and West Coasts with star-studded parties on Tuesday, featuring guests draped in Vuitton’s winter offerings. In West Hollywood, actors Barry Keoghan and Steven Yeun — each nominated at this year’s Golden Globe Awards — arrived in sharp leather boots to take in the collection.

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Steven Yeun and Barry Keoghan attend Louis Vuitton’s spring 2024 menswear pop-up launch in West Hollywood.Courtesy of Louis Vuitton

West Hollywood’s crowd also included Jaden Smith, Dylan Sprouse, Deacon Phillippe, Drew Starkey and Milo Manheim, among others.

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Jaden Smith attends Louis Vuitton’s spring 2024 menswear pop-up launch in West Hollywood.Courtesy of Louis Vuitton

In New York City, the pop-up was celebrated with a preview packed with a variety of social media influencers. Patrick Janelle, Alexander Roth, Kristijan Todorovski and more attended the occasion.

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Patrick Janelle attends Louis Vuitton’s spring 2024 menswear pop-up launch in New York City.Courtesy of Louis Vuitton

Louis Vuitton’s spring 2024 menswear show — the first under Pharrell as its creative director — was one of 2023’s most viral fashion moments. Held on the Pont Neuf bridge in Paris, the occasion featured a star-packed front row with attendees including Rihanna, A$AP Rocky, Beyoncé, Zendaya, LeBron James, Kim Kardashian, Lenny Kravitz and more.

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Vuitton’s unveiling of its new mens’ pop-up concepts is the brand’s latest in 2024. Earlier this week, the label also unveiled its new womens’ LV Remix collection, featuring sporty shoes and early 2000’s revival handbags — complete with a campaign starring Phoebe Dynevor, Shay Mitchell and more.

About the Author:

Aaron Royce is the Digital Editor for Footwear News, where he writes stories on trending news, celebrity style, collaborations and in-depth profile interviews. Prior to joining Footwear News, Aaron wrote for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.

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Louis Vuitton, pop-up, Hollywood, Los Angeles, monogram, menswear, Jaden Smith, Steven Yeun, Barry, Barry Keoghan

Louis Vuitton’s Pop-Up Store Celebrations in Hollywood and New York: Photos

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Launch Gallery: Louis Vuitton's Pop-Up Store Celebrations in Hollywood and New York: Photos

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