Love Brand & Co. Is Offering Exclusive Products That Tie With The Great Elephant Migration Exhibition in NYC
Love Brand & Co., the luxury men’s and women’s swim and resort label, is the official retail partner for The Great Elephant Migration 2024 in the U.S. This partnership with Elephant Family USA underscores Love Brand & Co.’s commitment to wildlife conservation, aligning with its ethos of sustainable fashion and purpose-driven design.
“From Day One, Love Brand & Co. has been on a mission to help elephants and other endangered species, redefining beachwear with a greater purpose. Having supported Elephant Family in London for over a decade, we are thrilled to now support Elephant Family USA and The Great Elephant Migration. It’s an extraordinary initiative that celebrates art, community and the natural world. We are honored to be a part of it,” said Oliver Tomalin, founder, Love Brand & Co., based in London.
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The 3,500-mile migration features 100 handcrafted, life-size Indian elephant sculptures traveling from Newport, R.I., to key cities and sites across the U.S. Each stop will showcase the artistry and message behind the project, aiming to engage millions in conversation efforts.
The Great Elephant Migration, which began in Newport on July 4 and ran through Sept. 4, will make subsequent stops in New York City; Miami; Browning, Mont.; and Los Angeles.
The exhibition will touch down in New York during New York Fashion Week Saturday in the Meatpacking District. A press conference and welcome will take place at 4 p.m. Friday at Gansevoort Plaza at Ninth Avenue, followed by a VIP drinks reception at Highline Stages at 5:30 p.m.
A special pop-up shop for The Great Elephant Migration at 423 West 14th Street in New York will open Saturday and will include an information center and merchandise shop in partnership with Love Brand & Co., the charity’s official merchandise partner.
Visitors to The Great Elephant Migration can explore an exclusive capsule collection from Love Brand & Co. that includes new linen prints, exclusive accessories such as embroidered caps, T-shirts, hoodies, tote bags, collectible animal enamel pins, and special-edition homewares that are crafted from Belgian linen, reflecting the wildlife and habitats the project supports.
Fifty percent of sales from this exclusive Love Brand & Co. collection will be donated directly to Elephant Family USA to aid their conservation initiatives. Prices of the merchandise range from $25 to $320.
Love Brand & Co. will be present at each exhibition location.
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