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The Kitchn

M&M’s Limited-Edition Holiday Flavor Is So Good, and People Are Buying 19 Bags

Ashia Aubourg
2 min read
Full frame of colorful M and M’s chocolate candies, made by Mars, Inc
Credit: Jmcanally / Shutterstock Credit: Jmcanally / Shutterstock
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During the holiday season — that time-warp-like period between Halloween and New Year’s Eve — I always look forward to the exciting new festive foods, drinks, and snacks that appear on grocery shelves. As soon as a cranberry-flavored beverage rolls out, I grab it. Fishwife just dropped a new caviar? Sign me up. Stores just restocked Pillsbury Christmas tree cookie dough in refrigerator aisles? Let’s go! Anything that’ll get me in the spirit or give me those nostalgic feels has my name all over it.

If this sounds like you (and you have a sweet tooth), you’ll be elated to hear that M&M’s just released a new seasonal flavor: Toasty Holiday Peanut. And it’s the ideal sweet treat to get you in the festive spirit. The candy is also available on Instacart and Walmart even though it’s currently out of stock on Walmart.

M&M's Toasty Holiday Peanut Chocolate Candy
M&M's Toasty Holiday Peanut Chocolate Candy

M&M's Toasty Holiday Peanut Chocolate Candy

M&M's

$5.99

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The new M&M’s Toasty Holiday Peanut flavor is inspired by the nostalgic feeling you get when you stroll through a holiday market, like a Christkindlmarket, where the sweet aroma of roasted nuts fills the air. When you pop a handful of these M&M’s in your mouth, you’ll enjoy roasted peanuts infused with cinnamon, vanilla, spiced sugar, and caramel, all coated in festive red, green, and yellow crunchy candy shells.

 

Shoppers are already stocking up on these new M&Ms, which just hit shelves nationwide. One person commented on the Instagram post detailing the launch, saying, “I can’t wait to try these.” Another fan eagerly called out, “Yeah, I am going and gonna buy about 19 bags. Very good. Subtle hints of cinnamon, vanilla, and peanut.”

If you snag a bag of these new M&M’s Toasty Holiday Peanut, you can pour them in a bowl for your holiday spread or scoop some into a festive goodie bag. You can also mix them into cookie dough to impress everyone at your upcoming cookie exchange party.

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Because these new M&M’s are part of Mars’ holiday collection, they won’t be available year-round. So if you’re amped about this new drop, don’t wait until the last minute to try to stock up on these treats, as they’ll likely be sold out by then (and there’s no announcement around whether or not it’ll be back next season). Make sure to buy some before it sells out!

Buy: M&M’s Toasty Holiday Peanut (7.44 Ounce), $5.99

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