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I’m Slightly Skeptical, But Mostly Optimistic About Queen V’s Walmart Line

Elizabeth Denton

Growing up my mom always told me the vagina is a “self-cleaning oven,” and even though it’s made me chuckle over the years, gynecologists do agree with my mom. That’s why I have mixed feelings about Queen V’s Walmart products. The brand hit 4,000+ Walmart stores in April 2018 with 11 products, including bubble bath, lubricant, and vaginal moisturizer. It’s a certified success, hitting $500k in sales in just a month, according to Beauty Independent. Now Queen V is releasing seven new products and entering a few new healthcare—or “femcare,” as the brand calls it—categories it expects will be just as successful.

I first heard of Queen V while searching for vagina-friendly bath products. Most of the ones on the market, even the most popular ones, contain...

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