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The Oprah Magazine

Madonna Brought Out Four Holograms of Herself for the Billboard Awards

Jonathan Borge
Photo credit: Billboards
Photo credit: Billboards

From Oprah Magazine

  • Madonna hit the stage at the 2019 Billboard Music Awards to perform "Medellín" with Maluma.

  • She brought four holographic versions of herself on stage for a minutes-long act that reportedly cost $5 million.


At the 2019 Billboard Music Awards, Madonna did what she does best: got everyone talking.

At the show, the 60-year-old singer took the stage to perform her brand-new single with Maluma, “Medellín,” off her upcoming album Madame X. As usual, the icon surprised fans by doing the unexpected.

During her performance-which reportedly cost $5 million-Madonna took inspiration from Colombia--her new single is named after the country’s capital, after all-by bringing some Latin American flair to the live act. Specifically, the performance began by Madonna lying beneath a fake garden that eventually took her to various locations like a city square and, at one point, the clouds. Can we also take a trip to South America?

If that weren’t enough, Latin heartthrob Maluma danced alongside Madonna for his reggaetón-infused lyrics as four-yes, four-CGI and holographic versions of Madonna tapped their feet to the choreography next to the duo, making for the ultimate 2019 optical illusion.

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On Twitter, fans praised Madonna for simply being herself.

Ahead of her performance, Madonna heavily teased fans with what to expect by posting rehearsal footage of their dance-heavy number.

Another historic Madonna live performance for the history? We’d certainly say so.


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