McDonald's Joins Forces With Marvel for New Adult Happy Meals

In recent years, McDonald's has been attempting to reach customers with specialty collaboration meals with celebrities like Cardi B, Travis Scott, and BTS. The fast food giant's latest partnership takes the brand's meal offerings into the Marvel universe.

The newly announced "As Featured In Meal" comes with an array of McDonald's menu items that have made appearances in film, TV, and music throughout the decades. It includes your choice of 10-piece Chicken McNuggets, Quarter Pounder with Cheese, or Big Mac paired with medium fries, a medium soda, and a Sweet 'N Sour Sauce. The sauce itself ties in to some upcoming TV where McDonald's is featured: The branding design is inspired by Marvel Studios' hit series Loki, set to kick off its second season on Oct. 6.

"It's not only our real-life fans who have a go-to order...For decades our favorite movie and TV characters have too," Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald's, said in a statement. "The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald's references across the world of entertainment."

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The Loki-branded sauce isn't the only way McDonald's is promoting the upcoming season of the Marvel show. One lucky fan will be able to go to a pop-up that will transport them to the '80s, while everyone can get a sneak peek at the forthcoming season through a special AR experience on Snapchat.

If there were ever a moment to squeeze in a McDonald's cheat meal, now would be the time.