McDonald's Taps Into Iconic Pop Culture Moments for New 'As Featured In' Meal
McDonald's has been featured in a multitude of memorable pop culture moments over the years, and now all of the fan-favorite menu items that have made famous appearances throughout entertainment will be coming together in one, big, can't-miss meal.
This month, the Golden Arches will be creating its own pop culture moment with the new As Featured In Meal, a collection of popular menu items that have made iconic appearances in film, television and music.
As announced by the restaurant chain this week, fans will be able to relive the magic of their favorite characters and artists with one of the three main menu items and sides—all famously featured and available for a limited time only.
The meal will include a choice of 10-piece Chicken McNuggets?, Quarter Pounder? with Cheese or Big Mac? Sandwich along with Medium World Famous Fries?, a Medium soft drink and the newly-branded Sweet 'N Sour Sauce—inspired by McDonald's next "as featured in" moment with Marvel Studios' Loki season two, streaming October 6 on Disney+.
Starting Aug. 14, the meal will be available in more than 100 countries across the globe—but that's not all. It will also co-star exclusive experiences for fans, including custom merchandise and never-before-seen content.
To go along with the new meal, McDonald's is partnering with PALACE, a London-based skate and streetwear brand that has featured McDonald's in its celebrated skate videos, to create the PALACE McDONALD'S merch line.
Starting on Aug. 14, fans who buy the As Featured In Meal can scan the code on the packaging to purchase pieces from the collab, and on Aug. 18, PALACE will be taking over the very-first McDonald's restaurant in the U.S., located in Downey, Calif., with a pop-up fashion experience where fans can buy the merch in person.
McDonald's/Press Release
"It's not only our real-life fans who have a go-to order... for decades our favorite movie and TV characters have, too," said Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald's. "The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald's references across the world of entertainment."
So, whether you enjoyed watching George Costanza's date proclaim, "I haven't had a Big Mac in a long time," on Seinfeld, or are "exceedingly fond of McNuggets of chicken" like in the film I'm Not Rappaport, or if you "take pleasure in the details" in life such as a Quarter Pounder with Cheese like Troy Dyer in Reality Bites, get yourself a front-row seat to the As Featured In Meal this summer.
You can get yours on the McDonald's App, in-restaurant and via the Drive Thru at participating restaurants around the globe, while supplies last.
For more information, visit www.mcdonalds.com, or follow the brand on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds.