Meet the Brand That's Elevating Everyday Essentials
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With MAYSON the label, founder Amy Jackson has materialized her passion for fashion. She’s long been steeped in the style world: After studying merchandising in college, she went on to work for a large Dallas-based retailer learning the ins and outs of manufacturing. In her spare time, she started her blog, Fashion Jackson, and an accompanying Instagram account that is fast closing in on a million followers.
“It had always been a dream of mine to have my own clothing line,” says Jackson. “With my industry experience and the blog community I'd built, it felt like I'd be able to make that dream a reality.” It came true a year ago last September, when she officially launched MAYSON the label. Jackson has been creating chic and classic wardrobe staples—boyfriend blazers, classic button downs, wide-leg trousers—ever since. “We always approach our line with that real woman in mind, someone who is consciously buying pieces for her closet that are versatile, smart for her every day, and will last beyond just one season.” This fall Jackson presents her third collection, bringing a fresh crop of style staples to the mix.
Where the idea came from
There wasn’t an aha moment; it was something I had been considering for years. My team and I did spend a lot of time talking about the name, but once I thought of ‘MAYSON’, a play on my name, I couldn’t shake the feeling that it was exactly what I was looking for. Our concept is reimagined, timeless styles for savvy women who are purposefully investing in their wardrobes.
First steps
I have a background in fashion production, working with mills and suppliers across the globe to source the right fabrics to manufacture products. With the knowledge gained from my nine-to-five and my passion for the blog, I realized creating my clothing line would be the perfect marriage between what I know and what I love.
There are so many moving parts, but step one was finding a consultant who had recent experience helping build brands from the ground up and the right contacts to move my idea forward—this was crucial. From there, everything moved quickly. It was also important for me to own my dream. Everything with MAYSON has been self-funded from the start.
The goal
MAYSON was created for women who, like me, are looking for a brand that can provide them with foundational staples for their wardrobe that won’t be set aside next season. I wanted to create pieces they could always reach for, style in unlimited ways, and genuinely feel confident in.
The hardest moment
There wasn’t an exact moment, but more a feeling of imposter syndrome, especially when looking at other successful women-owned companies. I had to keep reminding myself that nothing happens overnight, every timeline is different, and to continue believing in the vision I had.
The moment you thought this just might work
It was truly the day we launched. The response—and the number of orders!—from the community I built with Fashion Jackson was incredible. Even when doubt trickles in now and then, I’ll have a new DM from a customer to tell me how much they love their items. It brings me so much joy to hear directly from the women I’ve made the clothing for.
One of the most magical nights that really was a "pinch-me, this is real" moment was my launch dinner. I worked with my team at Linda Gaunt Communications to plan an intimate dinner in New York last August. My team was there, along with other influencers who have become close friends over the years, and a small group of journalists. Everyone showed up wearing the line—and wow, it’s hard to put into words how incredible it felt to see something I had dreamed about for so long—and worked so hard on—worn beautifully by so many women who inspire me.
The results
The customer is my number one priority. I have been listening to feedback for the past year, and I’m really focused on aligning my vision and what the customer wants to evolve the brand to its full potential. I love everything we’ve done so far. Our quilted bomber jacket sold out in the first month it launched, and our boyfriend blazer continues to be reordered because sales have been so strong. As I approach new collections, I plan to concentrate on foundational, long-term closet staples sticking to elevated, everyday pieces that smart, fashion-aware women gravitate to to maximize their wardrobe.
This interview has been edited for length and clarity.
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