Meet the Baking Brand Behind Martha Stewart and Snoop Dogg’s Super Bowl Sweatshirts

Super Bowl commercials cost millions of dollars, so it’s rare that small, independent companies get any airtime on television’s biggest night. Yet thanks to T-Mobile, Snoop Dogg, and Martha Stewart, the Miss Jones Baking Company got more attention than its owners ever could’ve banked on.

The two celebrities wore sweatshirts from Sarah Jones’s lifestyle clean-label baking brand, Miss Jones Baking Co., in a promotion ahead of the airing of the phone company’s marijuana-themed ad during Sunday’s big game. “It’s huge for us to be affiliated with Martha Stewart and Snoop Dogg,” Jones, the CEO and founder of Miss Jones Baking Co., tells Yahoo Style.

Jones, a former Apple employee, launched the company in 2015 with a simple mission: to create a new type of baking brand. “We are the first brand to ever make organic, ready-to-use frosting,” Jones reveals. “There had never been an organic frosting before.” But it wasn’t just frosting; the brand began to sell organic baking mixes for cakes and cookies, and distributing recipes for desserts such as a beet red velvet cake. “We are the only brand really offering the total better-for-you baking solution with a focus on taste as No. 1,” Jones says. And customers are responding, with the brand being stocked in more than 2,500 stores since it was launched.

But as she launched a modern American baking brand, Jones knew that it would take more than just the product to take off. Along with the mixes and recipes, she also began developing a collection of light, fun, baker-themed designs and kits. “We have nine T-shirts and sweatshirts with different designs,” Jones explains. “We kind of looked at what was popular in design right now, and kind of punned off some references that were in pop culture.” Those designs became pieces with phrases such as “Bake It Off” and “Bakers Gonna Bake.”

The latter design was brought to the attention of lifestyle queen Stewart herself through the team behind Cherry Bombe, an independent magazine about women and food. Stewart requested two of the sweatshirts — and the rest, as they say, is history.

Luckily for you, the shirts are still available. While you can cop a single one for $40, the company also offers fun Baker Boxes that include mixes and tools with the sweatshirts. Take the Cookies and Chill option, which comes with your choice of a sweatshirt, salted caramel frosting, sugar cookie mix, a spatula and a cookie scoop. Sounds like a pretty good deal if you ask us.

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