Model Ashley Graham Shares Bikini Snaps From Swimwear Campaign
Ashley Graham is one of the most prominent faces in the modeling industry right now. So the highly sought-after 28-year-old has the freedom to be selective about the campaigns she chooses to front. One brand that she’s backed for a number of years? Swimsuits For All — a swimwear retailer that carries sizes 4 to 34 and a line of swimwear she created.
The model recently posted a number of behind-the scenes-images from a photo shoot with the label, featuring pieces from the summer 2017 collection. Graham and her fellow models can be seen snacking on s’mores throughout the shoot, an idea that was apparently conceptualized by Graham.
A photo posted by justine_cuelenaere (@justine_cuelenaere) on Jan 16, 2017 at 3:13pm PST
“Getting to make and eat s’mores on set for this photo – tough life out here with @swimsuitsforall Thanks to @theashleygraham for the amazing idea!” Justine Cuelenaere, who is featured alongside Graham, captioned the image.
Graham also posted a number of other photos in printed pieces from the label’s upcoming collection.
The brand also shared a sneak peek of Graham dancing in a pink swimsuit that featured crisscross detailing.
A video posted by Swimsuits For All (@swimsuitsforall) on Jan 16, 2017 at 10:33am PST
Graham’s relationship with the label began in 2015, when she wore a Swimsuits For All suit in an iconic advertisement in Sports Illustrated’s 2015 Swimsuit Issue. This was SI’s first ad to feature a plus-size woman. In 2016, she covered the magazine and appeared in an editorial spread.
She also created her very own 11-piece collection with the brand that year, which featured streamlined styles with sleek designs.
A photo posted by Swimsuits For All (@swimsuitsforall) on May 30, 2016 at 12:09pm PDT
Throughout the design process, Graham maintained creative control and infused her personal style into the collection. “At the end of the day, if I’m not involved, if it’s not genuine to my style, if I’m not going to wear it, it’s not going to sell,” she told Refinery29.
When her collaboration was released, Graham spoke about her inspiration for the line and how she hoped customers would feel in the pieces. “I wanted [my customer] to not feel like a Bond girl, but to feel like the badass Mr. Bond himself,” she said. “When you put on these suits, you can take over the world. …That’s what I’m doing! I put on a suit and took over the world!”
Graham clearly values her relationship with the label, and it seems like the two will maintain their strong partnership in the future.
“Working with Swimsuits For All a couple years ago with the #CurvesInBikinis ad in Sports Illustrated was such an impactful moment on my career, and I think it was really impactful [for] Swimsuits For All, as well,” Graham said. “And we realized we were madly in love. And when you’re madly in love, you just want to spend the rest of your lives together, so that’s what we plan on doing — and changing the world one bikini at a time.”
Related: Ashley Graham Still Loves Naked Dresses
Watch: Ashley Graham Is Breaking Gender Barriers and Promoting Body Positivity in V Magazine
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