Model rocks wearable breast pump on London Fashion Week runway
A new mother has made history at London Fashion Week by becoming the first model to grace the runway while using a breast pump.
Valeria Garcia — who gave birth to her second child in June — debuted the world’s first wearable breast bump underneath a suit at the Marta Jakubowski Spring 2019 show.
The mother of two wore the Elvie Pump, which syncs up to a smartphone app to allow women to express milk discreetly whether they’re at work or on their daily commute.
“Being a new mother can be incredibly stressful,” Elvie founder and chief executive Tania Boler told England’s Evening Standard newspaper.
“We spoke to a lot of women about the struggles they experience post-pregnancy and it became obvious that outdated pumping technology was a real obstacle for women wanting to provide breastmilk for their baby. We designed Elvie Pump to make breast pumping as easy, streamlined, and flexible as possible for moms,” she added.
But it’s not the first time breastfeeding and motherhood have been celebrated on the runway; model Mara Martin walked the runway at a Sports Illustrated swimsuit show in July while nursing her 5-month-old daughter.
And this week, pregnant model Slick Woods walked the Savage x Fenty show at New York Fashion Week — and gave birth to a son just 14 hours later.
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