Morjas to Launch First Women’s Shoe Collection, Appoints Annemiek Kessels as Creative Director
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Swedish men’s shoe brand Morjas is expanding again – this time into women’s footwear.
According to Morjas founder Henrik Berg, the company will launch its debut women’s line for spring 2025 and has named Annemiek Kessels as the division’s creative director. Berg will remain the creative director for Morjas’s men’s collection.
In an interview with Kessels, she noted that the new women’s collection will focus on everyday classics with a touch of flair.
“While timelessness is key, the silhouettes also need to captivate and excite,” Kessels said. “We plan to release several carefully chosen pieces throughout the year, each reflecting our shared vision of what “everyday classics” should be. You can expect our take on the ideal penny loafer as well as refined interpretations of other must-haves.”
Kessels added that while the men’s and women’s collections certainly exist within the same brand universe, the women’s collection will be a stand-alone line with its own distinct identity and feel.
“I feel honored to work with Morjas on the women’s collection, which presents a unique opportunity to realize a combined vision of what key pieces should be, feel, and look like,” she noted. “It’s a chance to create something truly special, focusing on the details that make the whole.”
“I am very happy to welcome Annemiek to our team,” Berg added. “I’ve followed Ms. Kessels for a long time, and her refined taste and sense of style are qualities I deeply admire and look forward to sharing with the world.”
The launch comes at a busy time for Morjas. In August, the company launched its vegan Plant sneaker. The style is 100 percent certified by The Vegan Society and features plastic-free stitching and detailing, the company noted.
In June, Morjas announced it would supply the formal footwear for Team GB (Great Britain) at the Paris 2024 Olympic Games. That same month, the brand hosted its first New York City pop-up shop in what Berg told FN was a “big moment” for the company.
The pop-up marked the shoe brand’s latest retail endeavor after opening its first physical store in its hometown of Stockholm, Sweden last summer. The 990-sq.-ft. flagship dubbed “Casa Morjas,” has a home-like atmosphere and serves as the physical reflection of the brand’s Spanish and Swedish roots.
What’s more, Morjas also introduced a new boat shoe, espadrille, driving shoe, deck shoe and sneaker this spring – adding to its offering of best-selling penny and Belgian loafers.
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