Mytheresa Takes a Trip to Italy With Exclusive Collections From Moncler, Tod’s and Loro Piana
LONDON — Mytheresa is feasting on Italian fashion this month with three exclusive capsule collections and a cultural trip to Milan and La Scala for the retailer’s high-spending customers.
Why Italy? Mytheresa’s chief executive officer Michael Kliger said Italian luxury brands make up a large part of the retailer’s portfolio and their outerwear, evening and accessories designs are all ideal for wintry activities.
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“Moncler is perfectly timed because this is a critical couple of months for outerwear,” said Kliger, adding that the Loro Piana menswear moment is linked to the holidays, while the Tod’s capsule is linked to an exclusive customer event taking place in Milan.
On Oct. 16, Mytheresa will be taking top clients to Milan for an “immersive” cultural experience that will involve a tour of La Scala, a special performance and dinner at the historic opera house. More high-brow activities will follow the next day.
Kliger said big spenders continue to deliver for Mytheresa in a challenging environment for luxury.
“We had a strong summer this year. In the past, we would sometimes see a slight drop off in July and August as people go on vacation. This year, they still went on vacation but the online shopping continued,” Kliger said.
He was speaking from Paris, where runway shows were wrapping up after a three-week marathon. Kliger said that from what he’s seen, there’s a clear “trend back to fashion” for spring 2025.
“The Valentino show was really strong and we expect good results from that,” said Kliger, adding that Loewe also put on a good show.
“It’s also great to have Chloé back in full swing, because it offers feminine dresses at affordable luxury price points. The ready-to-wear has been working very nicely,” he said.
“I’m coming out of this fashion season with a sense of optimism. There is a good, new energy. We’re not out of the woods yet, and there is still risk out there, but outside of China I’m pretty optimistic about the next 12 months,” Kliger added.
Moncler will kick off Mytheresa’s month of exclusives with a series of fall styles set to launch on Wednesday. They include two puffer jackets, a quilted down midi skirt and the Greselin puffer for men.
Mytheresa will follow up with the launch of the Velvet capsule collection with Tod’s, designed by the brand’s new creative director Matteo Tamburini.
The collection, which launches on Oct. 16, has an urban twist and features materials including velvet and patent leather. Items include a structured blazer with matching tailored trousers in deep burgundy, as well as jewel-toned loafers and sleek clutches.
On Oct. 31, Mytheresa will launch a Loro Piana evening menswear collection in a palette of black and white.
There are mixed and monochrome looks, including cashmere coats with contrasting lapels, tuxedos, trousers with side stripes, and the brand’s signature Spagna shirt with an upright collar.
Accessories include velvet slippers and derby shoes, cashmere scarves, fedoras and bow ties.
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