New H&M Ads Feature Caitlyn Jenner and a Diverse Cast of Models and Athletes

It’s been a great year for athletic wear, but if Ivy Park is a little more than the budget can handle right now, H&M has good news for you with the launch of a new workout collection.

The campaign for the For Every Victory line features athletes and others who have broken a variety of barriers — Caitlyn Jenner for one.

The campaign features Chelsea Werner, a gymnast who hasn’t let Down syndrome hold her back; surfer Mike Coots, who still rides the waves after losing his leg in a shark attack; and boxer Namibia Flores, who has overcome prejudice.

Developed in collaboration with the Swedish Olympic team, the line looks very fashion forward, but H&M also promises performance and wearability.

The collection will launch July 21.

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