These are the next billion-dollar beauty brands, according to QVC and HSN

Updated February 20, 2020 at 10:30 PM·4 min read

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Who will be the next big beauty brand? (Photo: Qurate Retail Group)

Ever wondered what the next big thing in beauty will be? Whether it’s a foundation that perfectly matches your skin tone, a shampoo that gives you supermodel hair, or a brand that gets your hearts beating just a little bit faster, there’s only one place to find that hot new product, brand or trend, and you probably have it on your TV right now.

If anyone knows beauty, it’s QVC and HSN. A good segment can make or break a brand. Just think of Jamie Kern Lima, the founder of It Cosmetics. One 10-minute segment propelled the founder to mogul-dom, and in 2016, when she sold the brand to L’Oréal to the tune of $1.2 billion in cash, she became a multi-millionaire after bagging groceries just a few years prior.

Lima is hardly the only success story. Joy Mangano (who was played by Jennifer Lawrence in the movie Joy) is another QVC success story. After she launched the self-wringing Miracle Mop on QVC in 1992 and sold over 18,000 units in the first half hour (though not without a few mishaps, mostly thanks to QVC executive Neil Walker, played by Bradley Cooper) she eventually sold her company and by the year 2000, the mops were generating over 10 million a year in sales. QVC and HSN know what sells and how to sell it, after all — and getting your product on air is practically a recipe for success.

Mented Cosmetics is already a success story. (Photo: Qurate Retail Group)

To find the next Joy or Jamie, the networks launched “The Big Find” to find that next billion-dollar brand. They received 654 entries from 43 U.S. states and 12 other countries from as far away as South Africa, Australia, Singapore, South Korea, Monaco, and India. After hearing pitches from hundreds of finalists, the duo has landed on 73 entrepreneurial brands to introduce their products to millions of consumers in their networks. Now we’re wondering which among them is the next billion-dollar business.

“As the pioneers of video commerce and brand storytelling, we’ve launched or nurtured some of the nation’s most successful entrepreneurial brands, such as IT Cosmetics, Tatcha, Korres, and others,” Mary Campbell, Chief Commerce Officer of QVC US tells Yahoo Lifestyle. “By supporting entrepreneurs, we continue to bring customers innovative new brands, often with a high degree of exclusivity. We’re constantly on the hunt for promising entrepreneurs with compelling products.”

Of the 73 winners, 34 are beauty brands such as Act & Acre, Mented Cosmetics, ALKAGLAM, and Follain. They also have 14 accessories brands, 12 in apparel and footwear, ten in jewelry and one in-home.

So, which beauty brand are you about to see everywhere? Tune in to HSN on Thursday, Feb. 20 at 10 a.m. EST to learn more about the soon-to-be multimillion-dollar beauty brands. Get your makeup bag (and credit card) ready!

Want a sneak peek at some of the products on air? Scroll for our picks!