Nordstrom and Salomon Team Up on Two Sneaker Styles
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Salomon and Nordstrom have come together on a new sneaker collaboration.
According to the Seattle-based retailer, the duo is highlighting two of Salomon’s iconic Sportstyle sneaker models the XT-6 and the ACS + OG.
As part of the capsule collection, there are two Nordstrom-exclusive red, white and blue colorways inspired by the French and American flags and designed by New York-based creator Alex Dymond.
Tacey Powers, executive vice president and general merchandise manager for shoes at Nordstrom, told FN that partnering with Salomon is a “natural fit” for the company.
“Their products meet the demands of our customers who seek both fashion and function, and we’re excited to offer them exclusive styles they can only find at Nordstrom,” Powers said. “Salomon has long been a favorite of fashion’s earliest adopters, and we believe they’re poised for even greater success with our customers. With our deep roots in footwear and market insight, we see endless opportunities for future collaborations and partnerships. We’re truly excited about what lies ahead.”
The Salomon x Nordstrom XT-6 and Salomon x Nordstrom ACS + OG are now available in select Nordstrom stores and on Nordstrom.com.
To celebrate the new collaboration, the two companies are inviting consumers to join them for a launch event on Thursday, June 20 from 5:30 p.m. to 7:30 p.m. at Nordstrom’s NYC flagship store.
This new collaboration comes just days after Salomon revealed another tie-up with Kar L’Art De L’Automobile ahead of the 92nd 24 Hours of Le Mans endurance race this weekend. The drop features updated colorways of Salomon’s XT-4 and Speedcross 3 sneaker styles.
Salomon’s recent collab roster also includes a third release of its tie-up with MM6 Maison Margiela featuring the X-Alp in two different colorways: black and almond milk.
Salomon’s busy slate of collaborations comes as the footwear brand’s parent company Amer Sports reported seeing strong gains in the first quarter of 2024 last month. Amer’s outdoor performance segment, which includes Salomon, saw Q1 revenues grow 6 percent to $400 million in the first quarter.
Nordstrom also saw some success in the first quarter of 2024. In May, the department store chain reported net sales in the period increased 5.1 percent to $3.22 billion, up from $3.06 billion the same period in fiscal 2023.
Erik Nordstrom, chief executive officer of Nordstrom, Inc., said in a statement at the time that the positive sales growth across the company in the first quarter is “very encouraging,” and that he is particularly excited about the progress at the company’s Rack banner.
“While we’re pleased with our topline growth, profitability fell short of our expectations,” Nordstrom said. “Looking ahead, our strong sales performance gives us momentum heading into the rest of the year and the confidence to reaffirm our 2024 guidance.”
These gains follow Nordstrom’s efforts to highlight its footwear roots with the “Make Room for Shoes” campaign. First announced in February, the initiative comes to life through monthly partnerships with some of the industry’s best footwear brands. So far, the retailer has highlighted brands such as On, Birkenstock, Sam Edelman, Larroudé and Dolce Vita.
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