This Is the Number One Concealer in the Country
A post shared by Maybelline New York (@maybelline) on Apr 16, 2018 at 11:30am PDT
I know I’m not alone in naming a tube of concealer as my desert-island
beauty product. A single drop of any formula has the ability to blur
insecurities and sculpt newfound confidence, but it’s no secret that some work
better than others. According to Nielsen data, America’s favorite is Maybelline New York Instant Age Rewind Concealer ($10).
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Hailing the top concealer spot in both mass and prestige—it's also the brand's number-one selling product—the creamy, sponge-topped formula has won the hearts of
millions. It brightens, conceals and de-puffs in one swipe, blurs fine lines instantly, and just as importantly, won't break the bank. If you haven’t tried your hand at the magic, the people have spoken: it's that good.
A post shared by Maybelline New York (@maybelline) on Mar 3, 2018 at 11:30am PST
A post shared by Maybelline New York (@maybelline) on Jun 1, 2018 at 7:12am PDT
A post shared by Maybelline New York (@maybelline) on Jul 20, 2018 at 1:42am PDT
