An Oreo Competitor Just Started A Major Cookie War Between The Two Companies
According to a post on the Hydrox cookies Facebook page, the company has filed an official complaint with the Federal Trade Commission. They believe Oreo's parent company Mondelez has been making it intentionally difficult for customers to find their cookies, which are extremely similar to Oreos ... and were around first.
According to Munchies, Hydrox (which, yes, is a combination of the words "hydrogen" and "oxygen" and a terrible name for a cookie) first hit the cookie scene in 1908 and was branded as “creamy vanilla filling between two chocolate wafers that taste like chocolate.” Oreos weren't invented until 1912, and were first described as “beautifully embossed chocolate-flavored wafers with a rich cream filling."
So while the Hydrox v. Oreo war has presumably happening for awhile, Hydrox says the problem has escalated lately. In their post, they explain:
We had no idea a competitor hiding our cookies was going to be a problem until a buyer for one of the largest store chains in the US sat us down and said, "We're going to bring Hydrox into our stores, but you're going to have a major issue to deal with."
The accompanying picture shows Hydrox cookies pushed behind other products or clearly outnumbered by Oreos. The only comment Oreo has made about the situation was to Thrillist earlier this week: "We have not been contacted about this, but we are confident that this accusation has no merit."
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