Parade x Juicy Couture Is The Collab My Butt Didn’t Know It Needed

When I say my inner 2000s girl is screaming, I mean she has never before been so excited. If you haven’t heard the news about the Parade x Juicy Couture underwear collab, allow me to hype it up to the fullest extent, because the iconic Juicy bum logo is back, baby, and my booty has missed it!

Anyone who was a slave to fashion (or, thought they were) back in the early aughts had a few pairs of juicy sweats in their closet—and matching tracksuit jackets, obvs. The coolest styles, though? The ones that boldly featured the word ‘JUICY’ right across the butt. Did my 13-year-old self really need to alert the masses that my butt was...

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