Paris 2024: The Best Olympics Merch to Buy
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The Summer Olympics are underway. The Opening Ceremony kicked off on July 26 in Paris, France with a boat parade along the Seine. LeBron James and Coco Guaff served as the flag bearers, with James dramatically holding a large American flag atop the Team USA barge in a moment viewers compared to Washington Crossing The Delaware. The closing ceremony will take place on August 11.
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Showstopping moments at the Games have included Simone Biles making a triumphant return to the Olympics after withdrawing in Tokyo, leading Team USA to clinch the gold in the women’s artistic team all-around. The US women’s fencing team shut out the individual foil final, leading to a second gold for Lee Kiefer, and French swimmer Léon Marchand put up a dominant performance in the 400m individual relay that quickly drew comparisons to Michael Phelps.
How To Watch The 2024 Summer Olympics
There are a variety of streaming services that will let you watch the Olympics, but the quick answer is that NBC is carrying the games. Viewers can catch their favorite events subscription to Peacock. Fans can also stream multiple games at once with Peacock’s Gold Zone, which has proven to be a hit with sports fans. Another option is to sign up for Hulu + Live TV.
Where To Buy Olympics Merch
Like any major sporting event, merch is a big part of the Olympics. As has been the tradition since 2008, Ralph Lauren will outfit Team USA during the opening and closing ceremonies. Nike is the sponsor for Team USA’s competition uniforms, while Skims partnered with the team to provide loungewear and underwear for rest days in the Olympic Village. Major brands sponsoring world teams include Adidas, Lululemon, and ASICS, which are outfitting Great Britain, Canada, and Japan, respectively.
In addition to Team USA uniforms, plenty of brands are offering officially licensed fan gear like graphic tees and hats. Some of the coolest merch we’ve seen is retro-inspired gear for past events like the 1996 Atlanta Olympics or the 1984 Los Angeles Olympics. Whether the Olympics have you feeling patriotic, or you’re just excited to see the best athletes in the world compete for glory, we’ve rounded up the best Paris Olympics Merch that you can buy right now.
TEAM USA
Nike USOPC Tech Fleece Windrunner
$155.00
Nike is outfitting Team USA’s competition uniforms. The brand’s classic zip-up hoodie is a warm, sporty layer with secure zip pockets and a lightweight fleece construction. It features the USA Olympic logo on the chest and a flag design at the cuff.
TEAM USA
Ralph Lauren Team USA Closing Ceremony Jacket
$998.00
The closing ceremony pieces tend to be more casual than the opening ceremony, but it’s where some of the best style can be found. Ralph Lauren’s racing-inspired jacket is made in the USA from American cotton and will be worn by the athletes during the August 11 closing event. While this particular jacket sold out, Ralph Lauren’s Team USA shop has other styles still in stock.
RETRO GRAPHICS
Abercrombie & Fitch Olympics Graphic Tee
$40.00
Abercrombie & Fitch’s graphic tees include designs inspired by past summer games in Atlanta, Athens, Sydney, Los Angeles, and Barcelona. The shirts have stylish, retro graphics, and the boxy tees are made from soft, 100% cotton fabric.
SWIMMING
USA Swimming X J.Crew 6' Trunks
$89.50
J. Crew just launched a collaboration with Team USA swimming, and it’s a preppy as we could have hoped. The collection includes classic collegiate-inspired sweatshirts. Of course, swimwear is part of the collection; these blue nylon shorts feature a bold USA logo on the back.
TEAM USA
Athleta Forever Fleece 1/4 Zip Sweatshirt
Athleta’s collection doesn’t directly tie into the 2024 Olympics. But with sponsorships with athletes Simone Biles and Katie Ledecky, the brand’s latest Anthem collection embodies the spirit of Team USA. This comfortable quarter zip features Athetla’s script logo on the front and a motivating “Find Your Movement” print on the back.
TEAM USA
PacSun Team USA Varsity Jacket
$126.00 $140.00 10% off
PacSun’s Team USA varsity jacket has a stylish retro look, featuring contrasting sleeves and a patriotic USA flag design on the front and back of the jacket. It has a ribbed red white and blue design on the cuffs and hem.
RETRO GRAPHICS
Lacoste 1924 Paris Heritage Sport Tank
$85.00
This tank top from French sportswear brand Lacoste nods to the last time Paris hosted the Olympics, exactly 100 years ago. The tank top features a retro design and is cut from a breathable blend of rayon and elastane, making it the ideal style to beat the heat.
TEAM USA
Corkcicle Team USA Sport Canteen
$44.95
Every athlete needs to stay hydrated, and Corkcicle’s Team USA insulated water bottle is the ideal workout companion. It’s also great for sipping a chilled boozy beverage while watching the Games. It’s available in two patriotic designs. It’s cupholder friendly, and the tripe-wall insulated 20-ounce bottle keeps liquids cold for up to 25 hours.
TEAM USA
Ralph Lauren Team USA Jersey Graphic T-Shirt
$69.50
This basic navy t-shirt is another piece from Ralph Lauren, and it features a classically preppy USA logo in white with a red “24” underneath. It features the Team USA logo on the arm, and the shirt is made from 100% cotton jersey.
TEAM CANADA
Team Canada Women's Bomber Jacket
$398.00
Canada’s National Team is outfitted by Lululemon, who infused Canda’s opening ceremony outfits with Lululemon’s signature athleisure look. This jacket features an abstract motif inspired by Canada’s natural landscape. Built-in straps make it easy to drape the jacket off the shoulders without fully taking it off, and the jacket features vents for added breathability.
SOCCER
USMNT Women's Nike Soccer Pre-Match Top
$72.00
This women’s top is inspired by Nike’s design for the US Men’s National Team pre-match soccer jersey, and it features an abstract multi-color print.
RETRO GRAPHICS
Olympics 9TWENTY Adjustable
This classic dad hat from New Era features the American flag above the Olympic rings. The back of the hat has an adjustable strap and features a “Team USA” embroidered design. The two-tone white and green design gives it a retro look.
PARIS OLYMPICS
Paris 2024 Olympics Plush Mascot
$14.00
The Phrygian cap is a symbol of France and has been adopted as the mascot for the 2024 Paris Olympics. This plush toy makes a great collector’s item for fans of the Olympic games.
RETRO GRAPHICS
Olympics Los Angeles 1984 Mens Tee
$34.99
This retro, officially licensed design commemorates the 1984 Olympics held in Los Angeles. The front features a minimalist black and white Olympics motif, while the pre-faded design on the back features multiple countries’ flags.
TEAM USA
Skims Cotton Rib Olympic Tank
$38.00
Skims designed men’s and women’s underwear and loungewear for Team USA, and this ribbed tank has a simple design with “Team USA” on the front and the American flag and Olympic rings on the back. It’s made from 95% cotton with 5% elastane for stretch.
PARALYMPICS
Team USA Paralympic Pictogram T-Shirt
$34.99
This shirt celebrates Team USA’s Paralympic team, and features the American flag on the front with the Paralympic logo underneath. The back of the shirt includes icons displaying a variety of Paralympic sports such as wheelchair archery.
SKATEBOARDING
Tech Deck Sky Brown Olympic Games Paris 2024 Ramp
$13.49 $19.99 33% off
16-year-old phenom Sky Brown is already an Olympic medalist, and she’s making her return to the 2024 Paris Games to represent Great Britain. The pro skateboarder just got her own collaboration with Tech Deck, which features a playable ramp and an Olympic-branded board.
TEAM FRANCE
Le Coq Sportif Team France Training T-Shirt
$78.00
Team France’s competition uniforms are designed by Le Coq Sportif, a French sportswear brand founded in 1882. This jersey is designed for training, and it has a red white, and blue motif along the sides of the jersey.
TEAM USA
Team USA Rugby Polo Shirt
$98.00
This stylish rugby shirt from Gap has a vintage collegiate look, and it features a bold USA print across the chest with the American flag and Olympics logo. The shirt is made from 100% cotton and features a hidden button-up placket.
SWIMMING
USA Swimming X J.Crew cropped boatneck T-shirt
$69.50
Another pick from J. Crew’s USA Swimming collaboration is this nautical-inspired women’s t-shirt, featuring a boatneck design, cropped hem, and 100% cotton construction. In contrast to the bold graphics of many of our other picks, this t-shirt features a subtle Team USA logo at the chest.
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