'The new one is even better': Paris Hilton on her upcoming men's fragrance
She’s the highest-paid female DJ in the world, but Paris Hilton isn’t slowing down when it comes to her fragrance empire.
“I’ve been in the fragrance industry for 15 years now and to be coming out with my 25th is just a dream come true,” Hilton told Yahoo Lifestyle during a BUILD series interview. “As a little girl, I always wanted just to have one perfume come out so I had no idea in my wildest dreams it would be at this level.”
The entrepreneur says she’s always thinking of new ideas for her next fragrance, from fragrances notes to how the bottle will look and campaign ideas.
“It’s amazing just to create something and finally see the finished product. I love it,” she said of the process.
Hilton, who has a new hit song featuring pal Kim Kardashian West in the music video, revealed she is currently working on her next fragrance — and it will be for men.
“We’re actually developing the next men’s fragrance right now so it will be out very soon,” she explained. “And Paris Hilton for men is the best — it smells insane. But the new one is even better.”
At the moment, Hilton’s go-to perfume is number 25, she said. “I love them all but my favorite right now is Platinum Rush because it’s my newest baby.”
Shop Paris Hilton’s popular scents ahead.
Paris Hilton Platinum Rush EDP
Paris Hilton Man EDT
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