People are comparing this concealing makeup primer (on sale for $13) to Stila’s

Make no mistake: We adore Stila's tried-and-true concealing primer. However, we know that not all budgets are created equal, and it's on the pricey side. That left us, along with countless thousands of shoppers, on the hunt for a best-of-both-worlds option that offers efficacy and economy. And, well, we've found it in Latorice’s One Step Color Corrector. It offers shockingly similar benefits, delivering an all–in-one primer that conceals imperfections while brightening the skin — and it's on sale for just $13 at Amazon.

Amazon

Latorice One Step Color Corrector Makeup Primer

$13$15

Save $2 with coupon

This concealing primer provides everything you need for the "no-makeup makeup" look in one simple swipe.

Save $2 with coupon

$13 at Amazon

Why is this a good deal? ??

Normally, this primer is $15 (already a pretty righteous deal), but Amazon is currently offering an on-page coupon to take $2 off (nearly 15% off). Sure, it's not the lowest price on the web, but it's the best we've seen for this product in weeks.

Why do I need this? ??

Why the three different colors? Color theory, of course. Each pigmented formula swirled into this primer combats a different skin discoloration. Because red and green are complementary shades on the color wheel, green products effectively neutralize acne, rosacea or general redness in the skin. Following that formula, the peach color lessens dark spots and the lavender hue will knock out any yellow tones or sallowness in the skin.

Aside from the color-correcting goodness of this primer, it also glides on effortlessly to provide hydration and a smooth, even canvas for applying foundation. You can opt to use it alone for a true "no-makeup makeup" look or wear it as a base to layer your other facial cosmetics. For full coverage, start with one pump of the Latorice primer (after applying your skincare, of course) and apply over your entire face with your fingertips, a sponge or a densely-packed brush. (Truth be told, we think fingertips work just fine in a pinch.) Then, apply your foundation using your method of choice. (Hint: Dabbing on with a damp Beautyblender or similar sponge is the way to go for a quick and easy foundation application.) Hit it with some setting powder using a fluffy brush and your look will stay in place all day!

What reviewers say ??

Latorice One Step has raked in over 2,000 five-star ratings on Amazon. The brand notes that the primer is hypoallergenic and a lot of reviews agree that it lives up to those claims.

Pros ??

"I have sensitive skin and most of the scents of beauty products bother me, but this does not irritate my skin," one shared.

Multiple reviewers noted that it’s “the best color-corrector primer” they’ve ever tried. "This color corrector is like magic on my face, working on all areas to correct, smoothen and highlight without having to target individual spots," a shopper said. "This base stays on all day, doesn't melt, is odorless and doesn't cause breakouts."

Echoing that sentiment, another another said, “This product has been my miracle cure! It hides redness without even a trace of that cakey makeup look.” Even a professional esthetician and makeup artist chimed in: “I would highly recommend this product to my clients.”

Cons ??

One fan lamented that it doesn't add a ton of moisture, but nevertheless noted: "I like this product under a tinted moisturizer under light coverage foundation because it make my skin slightly more even."

"I purchased this as a dupe for a popular 3-toned one-step corrector that is much more expensive. I feel pretty pleased with this purchase!" said a four-star fan. "My face looks a bit less red and a bit more bright due to the colors. My skin is very dry, so it wasn't a substitute for a moisturizer for me, and it didn't seem to do much for my pores, but the color-correction was nice."

Amazon

Latorice One Step Color Corrector Makeup Primer

$13$15

Save $2 with coupon

It's shockingly similar to everybody's favorite concealing primer from Stila, but so much cheaper. 

Save $2 with coupon

$13 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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