Photo order matters in a dating profile. Here's how a matchmaker would rearrange one man's Tinder profile.

• Roland submitted his Tinder profile for review as part of Business Insider's Dating App Clinic.

• Matchmaker Devyn Simone said Roland should rearrange the order of his photos to attract new matches.

• Simone also suggested Roland edit part of his written bio to appear more confident.

Roland, a 43-year-old using Tinder to date, submitted his profile for Business Insider's Dating App Clinic, a series where we ask experts how to revamp your dating profiles to increase your chances of finding a match.

Roland said he's looking to date men. He's seeking someone who is honest and playful and a great communicator. He said his dealbreakers are passive aggressiveness, no sense of humor, and unclear communication.

"I want to convey that I don't take myself too seriously, but I'm also looking for a long-term relationship," Roland told Business Insider.

Roland said he thinks he succeeds at showing a variety of aspects of his life, but he asked for help tweaking his profile so that more singles will want to reach out.

Devyn Simone, a matchmaker and Tinder's Resident Relationship Expert, told BI how Roland could update his dating profile to reach his goals.

Simone said this dog photo is great. But since Roland wants to attract more matches, she'd move it further down in his profile.

Since Roland's goal is to attract new matches who will strike up a conversation with him, Simone suggested moving this photo to the second spot in his profile, rather than using it as his opening image.

She said that small tweaks, like changing up the order of photos or swapping out one or two for new ones — can help get more singles to pause on your profile.

"Sometimes it just takes a refresh to attract new matches, so don't be afraid to play around with the order of your photos," Simone told BI.

Simone suggested Roland make this the first photo in his Tinder profile.

Simone said this bright and playful snapshot will give potential matches a reason to keep scrolling through Roland's profile.

"I like that this photo shows a bit of his confidence. It also highlights his sporty and playful sides, and communicates that he values physical fitness, all in one picture," Simone told BI.

According to Simone, rearranging your existing stand-out photos is a simple way to refresh a stale dating app profile if you don't have time to take new ones.

When it came to Roland's written bio, Simone said she had hardly any notes.

"He kept it short and sweet, showed his sense of humor, and highlighted some of his interests in a quick and witty way," Simone said.

She suggested one tweak: Deleting the optometrist line.

"I know it's being playful, but it subtly sends the message that you would change yourself for the right partner," Simone said. She said that Roland should replace it with something that exudes confidence.

Roland also nailed it with this photo, Simone said.

She suggested Roland put this one in the third spot in his profile lineup.

According to Simone, this photo aligns well with Roland's written bio and offers potential matches a candid look at how Roland would be on a date, a factor that all singles should consider when picking out photos for their profiles.

Roland should keep this photo since it matches a reference in his written bio.

Since Roland wears glasses in his daily life, as he mentioned in his written bio, giving potential matches an idea of what he looks like with them is essential, according to Simone.

His smile and the photo's setting make it a great option to keep in Roland's profile, Simone said.

Simone said Roland should remove this video, since it doesn't add anything to his profile.

Dating experts often say that newer dating app features, like the ability to add videos and voice memos, actually detract from an overall profile, Business Insider previously reported.

"While it may mean something to you, it can be confusing to someone who hasn't met you," Simone told BI.

If it's hard to pinpoint where you are in any given photo or video, it's best to skip putting it in your profile to avoid any confusion, she said.

Instead, Simone suggested Roland replace this video with a photo that shows him cooking or doing something with food since he mentions this hobby in his written bio.

Showing yourself in a more formal outfit, like Roland does here, can help round out your profile.

Snapping a shot in a more polished look can help give potential matches a more well-rounded idea of who you are, dating experts say.

Finally, Simone said Roland should end on this fun action shot.

Some dating experts warn against including photos where you're sporting sunglasses, BI previously reported.

But Simone said that using this action shot as Roland's final impression could work, as it gives a really great sense of his essence. And, since Roland leads with so many clear and illustrative photos, this one won't feel like a waste of space, according to Simone.

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