The Prime Day Hack You Need If You’re Shopping Clothing or Accessories

When it comes to shopping holidays—and they’re totally a thing—Amazon Prime Day might be the most exciting of them all. The deals are good, and you never quite know what you’re going to find.

If your stuff-I’d-like-to-find list this year includes clothing and accessories, you need to hear this: Some of the best deals to be found come from Amazon’s in-house fashion labels. Brands like Amazon Essentials, The Drop, and Goodthreads are already designed to be exactly what you want and at prices that are always kinda amazing. But the Prime Day sales take these must-haves to a whole other level.

Read on for some picks that will be popping on and off sale today and tomorrow, then try the hack yourself: Head to the Amazon Fashion main page and click on "our brands." Scroll through while keeping an eye out for the blue "Prime Day Deal" flag—happy hunting!