Advertisement
Advertisement
Advertisement
BRIT + CO

This New Primer Actually Prevents Makeup from Clogging Your Pores

Beth Wischnia
Updated

Sometimes, the most important part of a beauty routine involves products you can’t see. Forget about a bold lip or a killer cat eye — what’s underneath the layers is what really counts. Think about primer, for example. This invisible step is key to ensuring makeup holds up during the day, but it also creates a smooth, even canvas for application. It’s a non-negotiable aspect of beauty babes’ regimens when they want to look extra fresh — but a new primer is adding an additional benefit to this type of product.

Launching today, Tatcha The Silk Canvas ($52) offers all the benefits of a traditional skin-prepper — even texture, extended makeup wear, and stronger pigment payoff — but has the bonus of creating an actual barrier between you and your cosmetics. “Geisha have often told me that the bintsuke, a wax which they apply on their skin before makeup, is the most important part of their skincare rituals,” explains Victoria Tsai, founder and CEO of Tatcha. “We wanted to bring this to life in a modern formula, using layers of pressed silk in place of the wax, to create a poreless canvas for makeup while protecting the skin from makeup and pollutants.”

By adding a layer of defense between your precious pores and the products you use, as well as blurring out imperfections, silk (in the form of extracts and powder) is the hero ingredient in the brand’s first foray into primer. “Silk is made of proteins whose amino acid composition is very similar to that of our skin,” Tsai tells us. “When you use silk extracts on the skin, it forms a protective, invisible, weightless layer that acts as a barrier to keep gunk out, while helping to hold moisture in.” Not only will a coating of this primer give you a flawless, Instagram-filtered look, but it’ll keep your complexion cleaner and less prone to breakouts.

Advertisement
Advertisement

The Silk Canvas is designed to be used in the morning after your daily dose of SPF but before any makeup. A handy serving spoon is included in the luxe product, which takes the guesswork out of knowing how much to use. (Heads up: You’re only supposed to use a rice-sized amount for your entire face.) The balm melts into the skin as it’s rubbed in, so there’s no lingering residue or white cast left behind, making this a perfect primer for all skin tones and types. If your skin could use a rest from daily cosmetic congestion or the need for midday touch-ups, add this new beauty product to your shopping cart ASAP.

Follow us on Pinterest for more skincare inspo and info.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Advertisement
Advertisement