The Prince’s Trust Has Been Renamed The King’s Trust
King Charles was the longest ever serving Prince of Wales, spending more than 64 years in the role before acceding to the throne. During that time, he grew a formidable charitable legacy with organizations that came to be recognized worldwide, such as The Prince’s Trust and The Prince’s Foundation.
However, Buckingham Palace announced today that the charities Charles founded as a Prince will now be renamed to reflect his new role. "Following His Majesty The King’s Accession, the below charitable organisations which were founded by His Majesty as The Prince of Wales are announcing today that they will become," the Palace said in a statement. The statement went on to outline that The Prince’s Trust will become The King's Trust, The Prince of Wales’s Charitable Fund will become King Charles III Charitable Fund and The Prince’s Foundation will now be known as The King’s Foundation.
The changes have come more than a year after Charles acceded to the throne, suggesting that a significant amount of consultation took place before the move to rename. The Prince’s Trust has enjoyed name-recognition globally for many years, and operates in more than 20 countries including the USA.
Yet while the decision may seem unexpected to some, for others it was a natural progression. “I’ve been expecting the names to change because I feel with the passage of time the relevance to the King would start to dissipate,” Managing Editor of Majesty Magazine, Joe Little, told T&C. “The Prince’s Trust in particular is a brand with which we have been familiar for a long time but The King’s Trust makes the connection with Charles III very clear.”
Indeed, the title Prince of Wales is now held by Prince William, who is continuing with his own charitable work in that role. The move to rename also follows suit with initiatives such as the Queen’s Reading Room, which was rebranded from the Duchess of Cornwall’s Reading Room. Naturally, when Charles became King the names of everything associated with the monarch’s constitutional position, such as the judiciary and the military, were renamed to be the King’s rather than Queen’s.
Then Prince Charles founded The Prince’s Trust in 1976 after being motivated to help young people who faced adversity to build a better life for themselves. Today, it counts Idris Elba among its ambassadors after the actor was given a grant by the Trust when he was 18 and wanted to join the National Youth Music Theatre. “I was awarded ￡1,500 by The Prince's Trust that gave me my start and my career,” Elba said in a video released by the Trust in 2020.
The Prince of Wales’s Charitable Fund was founded in 1979 and awards grants to initiatives bringing about positive change in areas such as social inclusion and the environment. The Prince’s Foundation was formed in 1986 and aims to encourage sustainable practices and appreciation of the natural world. It is based at Dumfries House in Scotland and has presided over initiatives such as the launch of a sustainable fashion line and a collaboration with Chanel to train artisans.
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