Rains Men’s Spring 2023
After the rain comes the sun, and this was particularly true for Rains, which changed its erstwhile lighthouse logo to the star of the summer.
For its second runway collection, titled “Connect,” the Danish outerwear brand continued its push beyond its usual rain and cold-weather specialties by considering the seasons in between.
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That idea of bridging the seasonal gap was delivered in its simplest expression: layers.
Swimwear, a category introduced this season, was among them, piled under lightweight long-sleeved tops, cargo pants with elasticated waists, filmy hoodies or paired with lounge-y separates. Geometric quilting was used for hooded jackets that came with or without sleeves in various lengths and shorts that hit at the knee, already the trending length this season.
A technical approach to trans-seasonality was also taken in the fabric choices, which spanned from the PU-coated ones that the brand has used from its inception to performance textiles.
While functionality still came first — Rains remains Scandinavian to its core — head of design Tanne Vinter tweaked proportions, cutting close and high on the body on the tops, leaving bottoms to flow.
Accessories also played beyond their functional remit. A cap’s nape protector was turned into a train that hit the ground. Hardware on bags was also blown up, giving the erstwhile functional side a decorative reading. It made for boxier shapes, playing into the futuristic impression telegraphed by the rectangular patterns of the clothes.
One model sauntered by in a filmy silver floor-grazing poncho that reinforced the idea that come rain or shine, Rains has its consumer covered.
Launch Gallery: Rains Men's Spring 2023
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