Reformation Collaboration Invites Consumers to Explore TENCEL?

There is a lot to love about Reformation. The luxe label has had sustainability as part of its ethos from the start, but it has ramped up these efforts with a “climate-positive” goal for 2025.

At Lenzing, we are proud to be one of Reformation’s sustainable material suppliers, and we’re always excited to see how the brand is using TENCEL? Lyocell in tops, dresses, pants and—of course—denim.

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In our first 360-degree co-branding campaign with Reformation, we are teaming with the brand to bring greater consumer awareness to TENCEL?. The omnichannel collaboration will span digital and in-store placements and influencer engagements.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL? Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

Click here to read the full article.