Revelry DTC Bridal Line Expanding to Groomsmen
Revelry has been dressing bridesmaids for more than 15 years and now, it’s turning its attention to groomsmen.
The direct-to-consumer brand was founded in 2009 by Michelle DeLoach who built a $40 million business offering made-to-order and home try-on designs for women. The way it works, is that a customer can choose up to 10 dresses for $10 each and have them shipped to their homes for three days. Once selected, the customer can order by silhouette, size, length and color and return the samples using a prepaid shipping label.
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Now, a similar process will be offered to men. The Revelry menswear collection features a suit jacket, which will retail for $149, pants in slim or modern fits for $99, and vests for $69. Customers can select the length and lapel styles on the jackets, and pants are offered in 28 to 39 inches in length with adjustable side tabs or belt loops.
The launch collection will be offered in six colors and fabrics designed to complement Revelry’s bridal party offerings.
Like the bridesmaids’ dresses, the menswear collection will also offer home try-ons for $10 a style, where customers can select up to 10 styles in sizes 28 to 58, try them on at home and return them after three days with the prepaid shipping label.
Each pair of trousers comes with a tailor’s tape sewn into the pant leg to help customers determine the right inseam length. The jacket has a similar tape on the cuff marked with short, regular, tall or extra-tall length options. Color swatches and fabrics samples for $3 each are also offered.
“With the launch of men’s, outfitting a cohesive wedding party on both sides has never been more seamless,” said chief executive officer DeLoach. “Our goal has always been to make the bride or couple’s job easier by creating their dream wedding look for the people they love.”
In addition to the menswear launch, Revelry is also launching a virtual showroom, a free digital tool on the website that allows the entire wedding party to look at styles and colors and track their orders.
Revelry also offers mother of the bride and groom dresses, flower girl dresses, robes, pajamas, bridal accessories, pocket squares and ties. Prices range from $10 to $245.
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