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Cosmopolitan

Rihanna's Fenty Beauty Named Invention of the Year

Laura Beck
Updated
Photo credit: Getty
Photo credit: Getty

From Cosmopolitan

Rihanna's Fenty Beauty has lit up all our lives, and it's about time it was recognized by the establishment!

Time magazine announced their 25 Best Inventions of the Year and, of course, Fenty Beauty is on the list. It's a pretty impressive list, and it's no surprised to see the makeup empire next to such innovations as the iPhone X and mugs that self-heat your coffee (!!!).

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Queen Rih Rih spole to Time about being included on the list.

"It was important that every woman felt included in this brand,” she said. “We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.”

“I never could have anticipated the emotional connection that women are having with the products and the brand as a whole," she continued. "Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.”

YES! Next up: All makeup brands adopting this philosophy and also, Rihanna adopting me.

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