Dany Garcia and The Rock Are Launching an Online Version of Athleticon
If you’ve recently felt disconnected from the fitness community given the current state of the world, Athleticon co-founders Dany Garcia and Dwayne “The Rock” Johnson may have a solution for you. The duo are launching a free online community for those wanting to up their wellness, health, and fitness game. The digital experience will be a virtual, ongoing version of Athleticon, the live convention that Garcia dreamed up to highlight the best of athletics, wellness and entertainment.
Athleticon’s virtual experience will feature digital programming throughout 2020 from Garcia, Johnson, and various brand partners. The "experience," which launches later this month, will include on-demand programming on the Athleticon website, a newsletter, and social media features. The complimentary content will address high-performance physical fitness, yoga, and dance, mental health and relationships, entertainment and fitness competitions, food and nutrition, and tech and gaming.
“The idea behind Athleticon has been my vision and passion for years, to serve a global community,” said Garcia. “This platform has transformed into a participatory community that will ignite passion and spark curiosity to achieve greatness together every single day. Athleticon is a health, fitness, and entertainment movement rooted in connection and culture. We can’t wait to have you laughing, sweating, learning, and staying motivated throughout the entire year.”
The virtual experience will include several recurring series, including “heart-pumping dance sessions, comprehensive cooking tutorials, lessons in amplifying peak performance and tools to maximize endurance, longevity and recovery.” In addition to this programming, users will have the opportunity to submit personal clips of their fitness routines and techniques to be evaluated by professionals.
"The power and mission that fuels Athleticon has been driven by Dany Garcia’s unique vision, relentless passion and ability to galvanize and care deeply about the masses we touch,” Johnson said. “I’m very proud to partner with her on such a one-of-a-kind, epic event that will reach, inspire, and transform the masses. Her insight into what our community needs now encouraged us to pivot to developing a free virtual platform that motivates and ignites each and every individual. No time is more important than now to offer these resources and transform access to fitness and wellness in such a revolutionary way.”
Athleticon’s inaugural event was slated to take place in October 2020, but has been pushed back due to social gathering concerns. The live event will take place in October 2021 in Atlanta, and is slated to include “epic competitions, live performances, and exclusive premieres.” The event also will highlight innovations in nutrition, healthy living, sport tech, and fitness gear.
Though you have to wait to experience the live Athleticon event, the digital version of the experience will hopefully be more than enough to tide you over until then.
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